Highly Profitable E-commerce Business in General Consumer Goods for Sale | $1.42M Revenue (TTM) | 71.5% Gross Margin

Asking price €314,000.00

Financial data

Turnover / Revenue €1,278,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €145,000.00
Profit margin +/- 11%

An established e-commerce company with a strong focus on the U.S. market and more than ten years of retail experience, specializing in a wide range of everyday consumer products in the home improvement, kitchen, garden, and lifestyle categories. The company operates through two Shopify online stores, supported by a catalog with more than 16,000 active product listings.

The operational structure is based on a supplier-direct fulfillment model. This allows orders to be processed and shipped by established U.S. suppliers, without the company having to maintain its own warehouses or manage significant inventory. This efficient infrastructure is complemented by an automated payment and fulfillment cycle, in which customer payments are received before supplier invoices are paid.

The company currently generates revenue of $1.42 million over the past twelve months and a net profit of $160,800, supported by a gross margin of 71.5%. Customer acquisition is primarily driven by established Google advertising campaigns, which generate approximately $3.37 in revenue for every advertising dollar spent.

With an established online presence, an extensive product database, and existing supplier relationships, the company offers a fully operational retail platform with multiple opportunities to further expand its product range and customer acquisition channels.

Continuation of Business Operations

For investors or buyers looking for a business that is immediately operational, up to 90 days of personal guidance is included to ensure a smooth transition of systems, supplier relationships, and business operations. As the buyer, you decide whether you want to continue using this support after the acquisition or would prefer to take over day-to-day operations independently.

Key Business Metrics

  • Revenue (TTM): $1.42 million
  • Net Income (TTM): $160,800
  • Net Profit Margin: 11.3%
  • Gross Margin: 71.5%
  • Product Catalog: 16,053 product listings
  • Median Product Price: $31.99
  • Historical Business Operations: Online since 2011
  • Primary Market: United States
  • Sales Infrastructure: 2 Shopify online stores and 1 established eBay sales channel

Company Strengths

  • Established Retail Infrastructure: Two operational Shopify online stores, supported by a catalog of over 16,000 products across various consumer categories.
  • Domestic Supplier Network: Direct supplier relationships enable order fulfillment without the need for in-house warehouses or inventory-intensive operations.
  • Attractive Financial Performance: A gross margin of 71.5% and an annual net profit of $160,800 demonstrate the company’s proven earning power.
  • Established Customer Acquisition: Google Ads campaigns generated approximately $3.37 in revenue per dollar spent on advertising, supported by $388,700 in advertising spend over the past twelve months.
  • Additional Sales Channel: An established eBay account generates $60,600 in annual revenue, serving as an additional source of income alongside the main Shopify online stores.
  • Existing Customer Base: The company benefits from an established customer base, historical domain authority, and a library of 119,803 product images.
  • Automated Customer Management: Omnisend’s email and SMS infrastructure, combined with automated returns processing via Redo, supports customer retention and post-purchase processes.

 

  • Checking incoming orders and monitoring fulfillment by suppliers.
  • Monitoring the performance of Google ads and campaign spending.
  • Maintaining product listings, product feeds, and online store content.
  • Following up on customer inquiries and customer service communications.
  • Managing returns via the automated Redo platform.
  • Managing email and SMS marketing activities via Omnisend.
  • Established Retail Infrastructure: Two operational Shopify online stores, supported by a catalog of more than 16,000 products across various consumer categories.
  • Domestic Supplier Network: Direct supplier relationships enable order fulfillment without the need for in-house warehouses or inventory-intensive operations.
  • Attractive Financial Performance: A gross margin of 71.5% and an annual net profit of $160,800 demonstrate the company’s proven earning power.
  • Established Customer Acquisition: Google Ads campaigns generated approximately $3.37 in revenue per advertising dollar spent, supported by $388,700 in advertising expenditures over the past twelve months.
  • Additional Sales Channel: An established eBay account generates $60,600 in annual revenue, providing an additional source of income alongside the primary Shopify online stores.
  • Existing Customer Base: The company benefits from an established customer base, historical domain authority, and a library of 119,803 product images.
  • Automated Customer Management: Omnisend’s email and SMS infrastructure, combined with automated returns processing via Redo, supports customer retention and post-purchase processes.

Unique features

  • Introduction to Paid Social Media Customer Acquisition
  • Expansion of Underrepresented Product Categories
  • Increasing Customer Lifetime Value
  • Leveraging Existing Sales Channels
  • Taking Advantage of Seasonal Demand
Legal form
Company
Number of employees
2
Customer type
B2C (Business to Consumer)
Active since
2011
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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