Highly Profitable E-commerce Beauty and Skincare Brand for Sale | $1.38 million in revenue over the past 12 months | 18.3% net margin | Direct shipping from suppliers with minimal inventory requirements
Financial data
This brand is a high-performing direct-to-consumer company in the beauty and skincare sector, operating at the intersection of advanced facial care, color cosmetics, and innovative beauty products that visually demonstrate their effectiveness. The company offers a versatile product range, with its key products being a foundation stick that adapts to skin tone and targeted anti-aging serums. With these, it addresses key needs in cosmetics and skincare for a rapidly growing European customer base.
Thanks to a high-margin product portfolio and an efficient fulfillment model in which suppliers deliver directly and minimal inventory is required, the company operates with limited owner involvement. At the same time , it has generated revenue of $1.38 million over the past 12 months and a net profit of $254,000 over the same period. With a gross margin of 75.5% and two localized online stores for key Western European markets, this company offers a fully operational digital business ready to scale further across multiple channels.
Continuation of Business Operations: For investors or buyers who wish to have minimal involvement in day-to-day operations, the current team is open to continuing day-to-day management, executing advertising campaigns, and driving further growth following the acquisition, based on an agreed-upon management structure. As a buyer, you can decide for yourself whether you want to retain the team or would prefer to manage day-to-day operations yourself.
Key Features
- Revenue over the past 12 months: $1.38 million
- Net income over the past 12 months: $254,000
- Net margin: 18.3%
- Gross margin: 75.5%
- High average order value (AOV): $58.74
- Core infrastructure: Shopify | Meta Ads | Google Ads | Email database | Direct shipping by suppliers
Investment Thesis
- Exceptionally strong unit economics: An average order value of $58.74 and a gross profit of $44.35 per order enable the brand to absorb digital advertising costs while maintaining solid net profitability.
- Supplier model with minimal inventory: The owner does not need to maintain physical inventory or incur warehouse costs. Orders are processed and shipped directly through established suppliers after a customer makes a purchase.
- Direct relationships with manufacturers and suppliers: Products are sourced directly from established cosmetics suppliers. This ensures predictable costs per product, consistent product quality, and transferable supplier agreements in the event of a takeover.
- High-quality, localized Shopify online stores: Ready-to-use online stores tailored to key European target markets, featuring local payment methods, mobile optimization, and a strong focus on conversion.
- Valuable existing email database: An extensive database of direct customer contacts and email subscribers, including automated pre- and post-purchase communications. This provides a new owner with immediate access to marketing opportunities at a relatively low cost.
Market Opportunities
The European beauty and online skincare market is growing rapidly thanks to the sector’s ongoing digitization:
- Strongly growing online demand for beauty products: The broader European cosmetics market is worth over $114 billion, while online spending on beauty products is growing nearly three times as fast as traditional retail channels.
- Strong demand for skincare: Skincare remains the largest and one of the fastest-growing segments within the digital retail market in Western Europe. This ensures sustained consumer demand for high-margin facial care products.
- Presence in multiple European markets: The brand has a strong, established position in Italy and is continuing to expand organically into other key European markets, including France.
Marketing and growth infrastructure
- Existing advertising accounts: Fully active Meta and Google Ads accounts with accumulated pixel data and libraries of previously tested ad creatives.
- Customer email database: An existing customer database with automated email flows integrated into the online store.
- Social media and creative assets: An extensive library of high-resolution product photos, user-generated content, visual ads demonstrating how products work, and social proof, such as customer reviews.
Assets included in the sale
- Two Shopify online stores, the primary brand domain, and all associated digital assets.
- Direct agreements with suppliers and manufacturers.
- The active Meta Ads account and Google Ads infrastructure.
- All of the brand’s social media pages and libraries of ad creatives.
- The existing customer database and order data.
Competitive Position
- Targeted solutions for skincare needs: The product line includes items focused on anti-aging, hydration, a more even complexion, and daily facial care.
- High margins and proven ability to absorb advertising costs: The 75.5% gross margin provides room to increase advertising spend and attract new customers across multiple channels.
- Direct control over the supply chain: Efficient supplier relationships support consistent product quality, fast order processing within 48 hours, and a smooth operational process.
Growth and Scaling Opportunities
- Expand the product range of the French online store: Expand the product range of the second, French-language online store to match that of the Italian online store to immediately capitalize on proven revenue potential within existing product categories.
- Launch regular email marketing campaigns: Leverage the existing email database with structured promotional campaigns, new product announcements, and cross-selling campaigns.
- Expand the number of advertising channels: Scale up active Meta, Google Search, and Google Shopping campaigns, and launch TikTok Ads and TikTok Shop to reach consumers who discover and purchase products through visual content.
- Expand the product range: Add related, high-margin cosmetics categories, such as sun protection, specialized eye care, and beauty tools, to increase customer value throughout the entire customer relationship.
- International expansion: Expand advertising activities into untapped European e-commerce markets.
Daily Tasks
- Monitor orders and automated shipping by suppliers via Shopify on a daily basis.
- Evaluating the performance of advertising accounts and allocating advertising budgets.
- Maintain regular contact with suppliers regarding new products and the coordination of operational processes.
Reason for sale: The founders want to shift their focus, capital, and time to other projects.
Handover support included: Up to 90 daysof handover support is included to ensure a smooth transition to your team. Alternatively, two key team members are open to staying on to manage day-to-day operations and growth, based on an agreed-upon structure.
- Daily monitoring of orders and automated shipping by suppliers via Shopify.
- Evaluating the performance of ad accounts and allocating ad budgets.
- Regular communication with suppliers regarding new products and the coordination of operational processes.
- Exceptionally strong unit economics: An average order value of $58.74 and a gross profit of $44.35 per order enable the brand to absorb digital advertising costs while maintaining solid net profitability.
- Minimal-inventory supplier model: The owner does not need to maintain physical inventory or incur warehouse costs. Orders are processed and shipped directly through established suppliers after a customer makes a purchase.
- Direct relationships with manufacturers and suppliers: Products are sourced directly from established cosmetics suppliers. This ensures predictable costs per product, consistent product quality, and transferable supplier agreements in the event of a takeover.
- High-quality, localized Shopify online stores: Ready-to-use online stores tailored to key European target markets, featuring local payment methods, mobile optimization, and a strong focus on conversion.
- Valuable existing email database: An extensive database of direct customer contacts and email subscribers, including automated pre- and post-purchase communications. This provides a new owner with immediate access to marketing opportunities at a relatively low cost.
Unique features
- Expanding the product lineup of the French online store
- Launch regular email marketing campaigns
- Expanding the number of advertising channels
- Expanding the product line
- International Expansion
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2025
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.