Profitable E-commerce Skincare & Beauty Business for Sale | 25.5% Net Margin | 41.6% Repeat Customers

This brand is a performance-driven direct-to-consumer e-commerce company that operates at the intersection of clean skincare products and at-home beauty devices. The company specializes in a carefully curated pro-aging product line, with its flagship products being the Energizing Beauty Light and clinically tested, microplastic-free serums and collagen supplements.

By combining high-margin products with a fully automated fulfillment solution within the EU, the brand operates without the owner having to manage inventory or process orders. The company generates €434K in TTM revenue and €111K in net profit. With a 41.6% repeat customer rate and a strong 4.7/5 Trustpilot rating, this venture offers a turnkey digital business ready for scaling across multiple sales and marketing channels.

Continuation of Business Operations: For investors or hands-off buyers looking for a turnkey business, a team is available that is willing to continue managing day-to-day operations, advertising accounts, and growth activities after the acquisition, within a management structure to be agreed upon. As the buyer, you decide whether you want to retain the existing team or take over day-to-day operations yourself.

Key Highlights

• TTM Revenue (August 2025 – July 2026): €434K
• TTM Net Income: €111K (25.5% net margin)
• Gross margin: 76.2% overall
• Customer Retention: 41.56% lifetime repeat purchase rate
• Brand Reputation: 4.7 / 5 stars based on 266 verified Trustpilot reviews
• Key operational platforms: Shopify | Meta Ads | Klaviyo Email | 3PL Fulfillment
• Team continuity: Two existing team members are available to remain involved with the company following the acquisition, which allows the buyer to continue to benefit from operational support.

Investment Highlights

• Strong Unit Economics: High gross margins ensure the company can comfortably absorb marketing expenses while maintaining strong net profitability.
• Asset-Light 3PL Structure: The owner does not need to manage physical inventory. Inventory is pre-stocked in a central fulfillment center within the EU, from which orders in the Benelux are delivered within 1–3 days.
• Strong Customer Loyalty: Skincare products are, by nature, consumables. A 41.6% repeat purchase rate indicates that customers are satisfied with the products and reorder regularly.
• Growth Potential Through New Channels: The company has generated nearly half a million euros in revenue using only Meta Ads in the Benelux. Google Ads, comprehensive email campaigns, and subscriptions offer significant further growth opportunities.
• EU Regulatory Compliance: All formulas, packaging, and safety documentation comply with the strict EU Cosmetics Regulations, making expansion into Germany, the United Kingdom, and France relatively straightforward to implement.

Market Potential

The European beauty and personal care market is currently undergoing significant growth:

• The Home as the New Clinic: Consumers are increasingly replacing in-clinic treatments with effective at-home therapies and daily, targeted skincare.
• Growing Demand for Clean & Microplastic-Free Products: Clean and vegan formulations are growing faster than the broader European cosmetics market, with a CAGR of 6.74%–7.12%. The brand’s 100% vegan and microplastic-free formulations align perfectly with this trend.
• Fast-Growing Local Tech Market: The market for beauty devices and skincare is growing by approximately 10.5% annually. This provides a stable domestic market, which currently accounts for 81.7% of revenue, with easy access to Belgium (18.3%) and Germany.

Marketing & Growth Infrastructure

• Proven Meta Acquisition Engine: An optimized Meta Ads structure that generates targeted traffic in the Netherlands and Belgium.
• Klaviyo Email Database: 5,307 active contacts, including set-up abandoned checkout and post-purchase flows.
• Verified Social Proof: Over 266 verified Trustpilot reviews that contribute to strong conversion rates on landing pages.
• Ready-to-Use Support SOPs: Operational routines and customer service workflows are efficiently managed via Thrive Desk.

Assets Included in the Sale

• Shopify online store, brand domains, and all high-resolution digital visual assets.
• Active physical inventory stored in the EU fulfillment center.
• Complete customer database, including 5,307 active Klaviyo contacts.
• Historical Meta Ads account data, creative assets, and UGC video library.
• Supplier contacts and direct communication channels with suppliers via WhatsApp.
• Thrive Desk, including macros and operational SOPs from the founders.

Competitive Position

Unlike generic beauty e-commerce sites that sell white-label and uncertified products, this company distinguishes itself through:

• Clean & Safe Formulations: 100% vegan, cruelty-free, dermatologically tested, and microplastic-free.
• High Order Value & Margins: The high product value provides sufficient leeway to cover advertising costs while maintaining a net margin of 25.5%.
• Strong Local Trust: Delivery times of 1–3 days contribute to a strong Trustpilot score of 4.7 / 5.

Growth & Scaling Opportunities

• Activate Google Shopping & PMax: Search demand for LED masks, collagen powders, and barrier-repair creams is significant.
• Set Up Auto-Ship Subscriptions: Convert the large share of repeat customers (41.6%) into monthly automatic repeat orders for collagen powder and daily creams.
• Geographic Expansion in the EU: Roll out proven creatives in Germany, Austria, France, and the United Kingdom without having to adjust product formulas.
• Active Email Campaigns: Send regular campaigns to the 5,307 Klaviyo contacts to generate additional high-margin revenue on demand.

Daily Operations

• Monitor daily orders and track automated 3PL shipping via Shopify.
• Manage ad budgets and creative iterations within Meta Ads.
• Handle customer inquiries and support tickets via Thrive Desk.
• Reorder inventory through existing supplier contacts and direct WhatsApp channels.

Reason for Sale: The founders are refocusing their attention, capital, and time on other projects.

Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to the new team. For hands-off buyers, two key team members are also willing to stay on board and manage day-to-day operations and growth within a structure to be agreed upon.