Established E-commerce Store for Women's Health & Wellness | Health & Personal Care | $556K TTM Revenue

Asking price €287,000.00

Financial data

Turnover / Revenue €500,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €127,000.00
Profit margin +/- 25%

This is an established, highly profitable direct-to-consumer (DTC) health and wellness brand specializing in patented, hormone-free formulations specifically developed for women going through perimenopause and menopause. The brand has been active online since July 2021 and offers a carefully curated selection of 23 high-margin products, targeting key needs such as hormonal balance, sleep, and overall well-being.

The company benefits from proprietary formulations, streamlined fulfillment, and strict quality control, while payment processing through Shopify ensures a favorable working capital cycle. With TTM revenue of $556K, TTM net income of $142K, a gross margin of 65.4%, a net margin of 25.6%, 47 consecutive profitable months, and a 64.2% repeat customer rate, the brand is a fully operational digital business with significant potential for international expansion and further product development.

Business Continuity: For investors or buyers seeking a fully operational and largely hands-off business, up to 90 days of targeted transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you have complete discretion to decide whether you want to continue using support after the acquisition or take over day-to-day operations independently.

Key Highlights

  • TTM Revenue: $556K
  • TTM net income: $142K (25.6% net margin)
  • Gross margin: 65.4%
  • Order metrics: Average order value (AOV) of $77.32 across 7,195 TTM orders
  • Customer Loyalty: An exceptional 64.2% repeat customers and 22.1% subscription orders
  • Core business platform: Shopify Storefront | Meta Ads & Google Ads | Klaviyo Email & SMS
  • Operational Efficiency: Fully managed post-sale, for a completely hands-off investment

Investment Highlights

  • Strong unit economics: A TTM gross margin of 65.4% and an average order value of $77.32 yield $50.53 in gross profit per order. This provides sufficient profitability to cover advertising costs while maintaining a net margin of 25.6%.
  • Proprietary Formulations & Domestic Fulfillment: The brand features its own hormone-free supplement formulations, with in-house production and streamlined fulfillment.
  • Self-funded growth model: Customers pay upfront at checkout via Shopify, generating immediate positive cash flow before monthly invoices from suppliers and fulfillment partners are paid.
  • Highly loyal subscription and customer base: High customer retention, driven by 64.2% repeat customers, 22.1% repeat subscription orders, and an active database of 14,093 registered customers.
  • 47 consecutive profitable months: A consistent track record of operational profitability since the launch in July 2021, demonstrating sustained demand within the rapidly growing women’s health sector.

Market Potential

  • Untapped email and retention potential: Re-engage the 14,093 registered contacts via automated Klaviyo sequences for post-purchase follow-ups, win-back campaigns, and subscription cross-selling.
  • Expansion: Expand into Latin American markets and the women’s health segment among the Spanish-speaking population in the U.S.
  • Amazon Expansion: Launch on Amazon and other marketplaces to unlock new revenue channels outside of Shopify.
  • Subscription Optimization: Increase the shareof subscription orders above the current level of 22.1% by introducing multi-month bundles and savings for the top-performing individual SKUs.

Marketing & Growth Infrastructure

  • Meta & Google Acquisition Engine: Multichannel advertising campaigns that drive targeted traffic with high purchase intent to specialized landing pages for menopause and wellness.
  • Klaviyo CRM: Pre-configured email database with 14,093 customer profiles, focused on profitable repeat purchases.
  • Shopify DTC Storefront: Highly optimized, localized Shopify online store with customized product pages, subscription integrations, and a seamless checkout process.

Assets Included in the Sale

  • Fully operational Shopify online store and ownership of the primary domain.
  • Full ownership of the brand, trademarks, logo, and all digital marketing assets.
  • Full ownership of and documentation for all proprietary hormone-free formulations across 23 SKUs.
  • Direct relationships with manufacturers and streamlined, centralized fulfillment.
  • Customer database with complete historical purchase data.
  • A configured Klaviyo email marketing environment and historical data from Meta/Google ad accounts.

Competitive Position

Unlike generic resellers or dropshipping companies, this business distinguishes itself as a strongly defensible, proprietary brand asset:

  • Proprietary intellectual property: Possesses unique supplement formulas specifically developed for menopause and perimenopause.
  • High Customer Lifetime Value: An exceptional 64.2% repeat purchase rate, driven by the recurring monthly use of supplements.
  • Excellent Profit Margins: A strong gross margin of 65.4% supports a healthy net margin of 25.6% on an annual revenue basis of $556K.

Growth & Scaling Opportunities

  • Increase Subscription Rate: Optimize checkout processes and offer subscription discounts to convert one-time buyers into recurring monthly subscribers.
  • Expand the product lineup: Expand the product offering with additional women’s health and wellness products, such as supplements for bone health, stress reduction, and skin elasticity.
  • Leverage retargeting & email automation: Expand lifecycle email sequences in Klaviyo to re-engage visitors who haven’t made a purchase yet and former subscribers.

Day-to-Day Operations

  • Manage daily customer orders and coordinate automated shipments from the warehouse.
  • Monitor the efficiency of ad accounts and manage digital advertising budgets.
  • Monitor inventory levels in collaboration with the manufacturing partner.
  • Manage customer service, email support, and post-purchase inquiries.

Reason for sale: The founders want to refocus their attention, capital, and time on other projects.

Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handoff to your team. For buyers who prefer a hands-off model, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

  • Manage daily customer orders and coordinate automated shipments from the warehouse.
  • Monitor the effectiveness of advertising accounts and manage digital advertising budgets.
  • Monitor inventory levels in collaboration with the manufacturing partner.
  • Manage customer service, email support, and post-purchase inquiries.
  • Increase the Subscription Rate: Optimize checkout processes and offer subscription discounts to convert one-time buyers into recurring monthly subscribers.
  • Expand the product lineup: Expand the product offering with additional products for women’s health and wellness, such as supplements for bone health, stress reduction, and skin elasticity.
  • Leverage retargeting & email automation: Expand lifecycle email sequences in Klaviyo to re-engage visitors who haven’t made a purchase yet and former subscribers.

Unique features

  • Strong unit economics
  • Custom formulations & domestic fulfillment
  • Self-funded growth model
  • Highly loyal subscriber and customer base
  • 47 consecutive profitable months
Legal form
Company
Number of employees
2
Customer type
B2C (Business to Consumer)
Active since
2021
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

Similar company advertisements

All company advertisements
Established Premium Fine Jewelry E-Commerce Store |...

This company is an established, highly profitable direct-to-consumer (DTC) fine jewelry brand specializing in engagement rings, wedding bands, sets, and fine jewelry featuring moissanite and lab-grown diamonds. The brand has been active online since November 2020 and offers an extensive collection designed for customers with strong purchase intent within the bridal jewelry and high-end jewelry markets.By utilizing an asset-light, made-to-order production model with a primary manufacturing partner with whom it has collaborated for over 5 years, the company avoids inventory risks while maintaining strict quality control and excellent unit economics. Customers pay upfront at checkout via Shopify payment methods, creating a favorable working capital cycle that largely self-funds growth. This results in $1.24 million in TTM revenue and $329,000 in TTM net income. With an excellent TTM gross margin of 51.8%, a net profit margin of 26.4%, 56 consecutive profitable months, and an average price of $1,323.56 for engagement rings, this business represents a turnkey, managed digital business with significant potential for international growth and expansion of its lab-grown diamond product line.Business Continuity: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included. This ensures a smooth handover of systems, suppliers, and operational processes. As the buyer, you decide whether you want to continue using support after the acquisition or take over day-to-day operations entirely on your own.Key FeaturesTTM Revenue: $1.24MTTM net income: $329KGross margin: 51.8%Geographic reach: Worldwide, supported by free shipping worldwideKey operational platforms: Shopify Storefront | Meta Ads & Google Shopping | Omnisend Email & SMSOperational efficiency: Fully managed post-sale, making it a completely hands-off investmentInvestment HighlightsStrong unit economics: A TTM gross margin of 51.8% and high order values ensure a strong gross profit per order. This provides sufficient profitability to cover advertising costs while maintaining a net profit margin of 26.4%.Asset-light, on-demand production: Custom made-to-order production through an established primary partner with over 5 years of collaboration and direct shipping from the factory (production time of 3–5 days).Self-funded growth model: Customers pay in advance at checkout via Shopify, creating a positive cash flow cycle before monthly invoices from suppliers and fulfillment partners are paid.High order values in fine jewelry: Strong product positioning, with 66.3% of the entire product range priced at $1,000 or more, featuring engagement rings as a key product in a market with high purchase intent.56 consecutive profitable months: A consistent track record of operational profitability since launch, demonstrating sustained demand within the rapidly growing market for moissanite and lab-grown diamonds.Market PotentialExpansion of lab-grown diamonds: Expand the lab-grown diamond assortment from the current 49 SKUs to capitalize on the strong structural shift among consumers toward lab-grown center stones (61% adoption rate in the U.S.).Lifecycle Email & Cross-Sell Retention: Activate cross-sell flows targeting previous engagement ring buyers to promote matching wedding bands and wedding sets.Scaling Up Search & Shopping Ads: Scale Search and Shopping campaigns targeting high-intent keywords related to moissanite, lab-grown diamonds, and personalized engagement rings.International Market Penetration: Expand digital marketing into European, UK, and Middle Eastern markets with high purchasing power, leveraging the existing global FedEx shipping infrastructure with insurance.Marketing & Growth StructureMeta & Google Acquisition Engine: Multichannel advertising campaigns that drive targeted traffic with high purchase intent to high-conversion product pages.Omnisend CRM & Email Automation: A pre-configured email and SMS database that supports automated welcome, post-purchase, and cross-sell workflows.Shopify DTC Storefront: A highly optimized, globally scalable Shopify online store featuring a wide range of jewelry and variants.Assets Included in the SaleTurnkey Shopify storefront and full ownership of the primary domain.Full ownership of the brand, trademarks, logo, and digital marketing assets.Full ownership and product documentation for the entire product range of 767 SKUs (43,725 variants within moissanite and lab-grown diamonds).Direct relationship with the primary manufacturer, which has been in business for over 5 years, including an established made-to-order shipping workflow.Complete customer database with historical transaction data.Configured Omnisend email environment and historical data from Meta/Google ad accounts.Competitive PositionUnlike generic resellers or dropshipping companies, this brand distinguishes itself as a strong, high-quality, and difficult-to-replicate business asset:Asset-light custom manufacturing: No inventory risk thanks to made-to-order production and direct shipping from the factory for every order.High transaction values: High average order values, supported by engagement rings priced at $1,000+ and bridal sets priced at $2,000+.Excellent profit margins: A strong gross margin of 51.8% supports a healthy net profit margin of 26.4% on annual revenue of $1.25M.Growth & Scaling OpportunitiesScaling up lab-grown diamonds: Introduce new lab-grown diamond SKUs with larger carat weights within popular halo, solitaire, and hidden-halo ring styles.Expand the product range: Add additional categories within fine jewelry, such as tennis bracelets, anniversary rings, and pendants, in addition to the core ring collection.Automated Lifecycle Workflows: Expand lifecycle email sequences in Omnisend to convert visitors who don’t purchase immediately and increase customer lifetime value.Daily Business OperationsManage daily customer orders and automate order routing to the factory.Analyze digital ad performance and optimize Meta/Google ad spend.Monitoring customized production timelines with the primary manufacturing partner.Managing customer service, inbox inquiries, ring size adjustments, and post-purchase support.Reason for sale: The founders want to refocus their attention, capital, and time on other projects.Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to your team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

Price €764,000.00
Retail
Profitable E-commerce Store for Women's Fashion...

This company is a well-established, highly profitable direct-to-consumer online retailer of women’s fashion and accessories that has been operating online since 2024. The company offers an extensive selection of stylish women’s clothing, dresses, luxury sets, shoes, and accessories.By operating with a streamlined, low-capital dropshipping model and working directly with suppliers in China, the company avoids the risks and costs associated with inventory management and warehouse operations. Customers pay in advance at checkout, after which weekly supplier invoices are settled. This creates a favorable working capital cycle that largely self-finances the company’s growth. The company generates $1.27M in TTM revenue and $276K in normalized TTM net income. With an excellent TTM gross margin of 67.1%, an automated Gorgias/WeTracked system, and an established Google acquisition engine with a TTM ROAS of 2.50x, this company offers a turnkey, managed digital business with significant growth potential.Business Continuity: For investors or buyers seeking a fully operational, hands-off business, up to 90 days of dedicated transition support is included to ensure a smooth handover of systems, vendors, and operational processes. As the buyer, you decide whether you want to continue this support after the acquisition or take over day-to-day operations entirely on your own.Key HighlightsTTM Revenue: $1.27MTTM net income: $276K (21.7% net margin)Gross margin: 67.1% overallRevenue Size: $1.27M TTM, with strong recent growth—for example, May and June 2026 were consecutive months with high trading volume, outside of the peak holiday season in Q4Geographic Reach: International customer base, with Western European markets as the primary regionCore platform: Shopify Storefront | Google Ads | Klaviyo Email Marketing | Gorgias & WeTrackedOperational efficiency: Fully managed by Ecomma post-sale, for a completely hands-off investment.Investment HighlightsStrong unit economics: A TTM gross margin of 67.1% and an average order value of $101.06 ensure strong profitability, allowing advertising costs to be absorbed while maintaining a normalized net margin of 21.7%.Low-capital dropshipping model: Direct fulfillment through suppliers, eliminating the need for the company to hold physical inventory or incur high storage costs.Self-funded growth model: Customers pay upfront via Shopify payment methods, creating a positive cash flow cycle before weekly invoices for supplier fulfillment are paid.Proven acquisition scale: Includes an established Google Ads account with $544K in TTM ad spend and a ROAS of 2.50x.Strong digital foundation: A lifetime online customer base of 74,214 customers, a clean domain history, and automated Klaviyo email flows for customer retention.Market and Growth OpportunitiesUntapped paid social advertising (Meta/Facebook Ads): Historical Meta ad spend was limited to $8K TTM due to previous restrictions on account access. This presents an immediately available, largely untapped growth opportunity for a new owner to test and scale paid social advertising.Expansion of High-Margin Categories: A greater focus on high-converting categories such as dresses and loungewear offers significant room to further expand the product lineup.Email & SMS retention: The fully configured Klaviyo platform offers opportunities to expand post-purchase flows, seasonal flash sales, and win-back campaigns to the existing customer list (14,249 active contacts).Marketing & Growth StructureGoogle Acquisition Engine: Optimized Google Search and Shopping campaigns that generate traffic with high purchase intent.Klaviyo CRM: Pre-configured email segmentation that generates retention revenue from the existing subscriber base.Automated Customer Systems: Integrated Gorgias ticketing and WeTracked revenue monitoring within operational processes.Assets included in the saleFully operational Shopify online store and key domains.Full ownership of brand assets, domain authority, and digital marketing assets.Complete product catalog and established direct fulfillment providers.Advertising infrastructure (Google Ads), including historical conversion and pixel data.Customer database, email lists, and a fully configured Klaviyo environment.Competitive PositionUnlike traditional e-commerce companies with a broad product range, which require significant investments in inventory and complex warehouse operations, this company stands out due to its efficient structure:No inventory risk: Primarily direct fulfillment through suppliers, which prevents capital from being tied up in unsold inventory.High gross margins: A strong gross margin of 67.1% supports a healthy normalized net margin of 21.7% on an annual basis.Growth & Scaling OpportunitiesScaling up Meta (Facebook/Instagram) Advertising: Leveraging a completely new customer acquisition channel by launching targeted paid social media campaigns.Maximizing email flows: Implementing advanced automated abandoned-cart and win-back flows within Klaviyo to increase the customer lifetime value of the active subscriber base.Daily ActivitiesMonitor daily orders and track automated shipping through suppliers.Monitor the efficiency of ad accounts and manage Google campaign budgets.Expand the product catalog and manage new product feeds.Manage customer service, inbox support via Gorgias, and returns processing.Reason for sale: The founders are refocusing their attention, capital, and time on other projects.Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to the buyer’s team. For buyers who prefer a hands-off approach to managing the business, two key operational staff members are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

Price €535,500.00
Retail
**Established e-commerce streetwear and fashion...

This company is a scalable, trend-driven direct-to-consumer streetwear and fashion brand that operates through seven major localized online stores and serves customers in more than 80 countries. The company offers a carefully curated and visually appealing clothing collection, featuring viral hero products in outerwear, signature zippered items, and essential streetwear pieces.By combining an automated operational structure with a capital-efficient, on-demand hybrid fulfillment model, the company maintains no physical inventory and ties up no capital in inventory. Customers pay at checkout before supplier invoices are settled, allowing the company to finance its growth using its own working capital. This results in $10.3 million in TTM revenue and $1.33 million in TTM net income. With a TTM gross margin of 64.2%, an email list of 628,000 contacts, and significant untapped potential in paid social, marketplaces, and CRM, this company offers a highly scalable digital asset with ample room for further growth.Continuation of Business Operations: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you have complete discretion to decide whether you want to continue using this support after the acquisition or take over day-to-day operations yourself.Key HighlightsTTM revenue: $10,300,000TTM net income: $1,330,000 (12.9% net margin)Gross margin: 64.2% total (COGS 35.8% / $3,687,267)Revenue growth: TTM revenue of $10.3 million, compared to $6.01 million in fiscal year 2025Geographic reach: 7 localized online stores operating in over 80 countries (key markets: UK, Germany, Netherlands, France, Australia, US, Switzerland)Core Platform: Shopify | Meta Ads | Google Ads | TikTok Ads | Klaviyo | Proprietary Tracking App | On-Demand FulfillmentTeam continuity: Two existing team members are available to remain with the company following the acquisition and provide further operational support.Investment HighlightsStrong unit economics: A TTM gross margin of 64.2% and an average order value of $91.09 provide significant room to absorb acquisition costs while maintaining strong profitability.Capital-light fulfillment structure: No physical inventory is held. Products are sourced quickly and shipped directly to customers via an established 3PL partner, including custom-branded packaging. This eliminates inventory risks and large upfront capital commitments.Self-funded growth model: Customers pay at checkout via integrated payment processors before supplier and shipping invoices are settled, ensuring a favorable working capital cycle.Proprietary technology stack: Includes a custom Shopify app for live order tracking, real-time COGS tracking, and automated fraud filtering, all of which are fully transferred upon sale.Large in-house customer base: An extensive customer database of 628,623 total email profiles (303,605 active contacts) spread across localized accounts offers immediate potential for additional revenue from repeat purchases.Market PotentialThe global streetwear and fashion e-commerce market offers several clear opportunities for further expansion:Visual product segment: The broad, trend-driven clothing assortment and attractive price points for impulse purchases ($35–$180+) are well-suited for scalable customer acquisition through paid social channels such as Meta, TikTok, Snapchat, and Pinterest.Multi-market infrastructure: Seven localized online stores already serve key international markets in local languages and currencies, enabling geographic expansion without setting up separate infrastructure.Google Merchant Center activation: The company currently has 0% GMC integration across all stores, which offers a significant untapped acquisition channel on top of existing Google Search campaigns.Marketplace expansion: The company has not yet generated any revenue through marketplaces, which presents a direct opportunity for expansion via major European and international e-commerce marketplaces.Lifecycle marketing not yet fully leveraged: Significant revenue opportunities remain untapped through the expansion of post-purchase email flows, VIP loyalty campaigns, and win-back sequences for the active email list.Marketing & Growth StructureMulti-channel acquisition: A proven multi-channel advertising setup that generates $10.3 million in TTM revenue on $4.39 million in ad spend (2.35x blended ROAS) via Meta, Google Search, TikTok, Snapchat, and Pinterest.Klaviyo Email Database: 303,605 active profiles (628,623 total contacts) spread across localized email accounts.Proprietary app & operations: In-house developed Shopify tracking/fraud app and automated logistics integration with 24-hour dispatch SLAs.Multi-market Shopify infrastructure: 7 separate Shopify online stores, localized for key European, North American, and Asia-Pacific markets.Assets included in the saleAll 7 turnkey Shopify online stores and 11 proprietary domain names.Full ownership of the brand name, trademarks, and extensive media libraries.Proprietary custom Shopify app for tracking, fraud prevention, and COGS management.Localized Klaviyo accounts with 628,623 total profiles (303,605 active profiles).Fully operational advertising accounts (Meta, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) and Google Analytics properties.Existing supplier contracts, custom packaging agreements, and an established primary 3PL fulfillment structure.Complete product catalog, product photography, and creative ad assets.Competitive PositionUnlike traditional apparel companies that require large upfront investments in inventory, this company operates using an optimized on-demand fulfillment model:No inventory commitment: Products are purchased from suppliers only after customers have paid at checkout. This eliminates warehouse costs, inventory write-downs, and seasonal inventory risks.Global e-commerce infrastructure: Seven separate online stores already serve more than 80 countries, enabling international scalability without a proportional increase in operating overhead.Strong gross margins: A TTM gross margin of 64.2%, supported by competitive supplier prices and a strong average order value of $91.09.Growth & Scaling OpportunitiesActivate Google Merchant Center: Launch Google Shopping feeds for all 7 online stores to capture traffic with high purchase intent.Monetize the Klaviyo database: Implement structured lifecycle flows, VIP programs, and weekly campaign/drop emails for 303,000 active profiles.Expand Swiss CRM: Localize email marketing for Switzerland, currently the cleanest market (lowest return/chargeback rate), but without existing email flows.Expand to marketplaces: Launch the catalog on major international marketplaces using existing product feeds and fulfillment infrastructure.Scale up paid social: Further scale up Meta, TikTok, and Snapchat advertising accounts in international markets where investment is still relatively low.Daily ActivitiesMonitor daily orders and automated shipping via 3PL.Manage paid media spending and campaign performance across digital advertising channels.Manage customer service SLAs and review workflows.Coordinate with key suppliers and fulfillment partners as needed.Reason for sale: The founders are shifting their focus, capital, and time to other projects.Transition support included: Up to 90 days of dedicated transition support is included to ensure a smooth handover to the new team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

Price €3,510,000.00
Retail

Receive our newsletter

Leave your e-mail address and stay informed of our latest updates and offers. We will gladly keep you informed of new search results and relevant information.