Established E-commerce Store for Women's Health & Wellness | Health & Personal Care | $556K TTM Revenue
Financial data
This is an established, highly profitable direct-to-consumer (DTC) health and wellness brand specializing in patented, hormone-free formulations specifically developed for women going through perimenopause and menopause. The brand has been active online since July 2021 and offers a carefully curated selection of 23 high-margin products, targeting key needs such as hormonal balance, sleep, and overall well-being.
The company benefits from proprietary formulations, streamlined fulfillment, and strict quality control, while payment processing through Shopify ensures a favorable working capital cycle. With TTM revenue of $556K, TTM net income of $142K, a gross margin of 65.4%, a net margin of 25.6%, 47 consecutive profitable months, and a 64.2% repeat customer rate, the brand is a fully operational digital business with significant potential for international expansion and further product development.
Business Continuity: For investors or buyers seeking a fully operational and largely hands-off business, up to 90 days of targeted transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you have complete discretion to decide whether you want to continue using support after the acquisition or take over day-to-day operations independently.
Key Highlights
- TTM Revenue: $556K
- TTM net income: $142K (25.6% net margin)
- Gross margin: 65.4%
- Order metrics: Average order value (AOV) of $77.32 across 7,195 TTM orders
- Customer Loyalty: An exceptional 64.2% repeat customers and 22.1% subscription orders
- Core business platform: Shopify Storefront | Meta Ads & Google Ads | Klaviyo Email & SMS
- Operational Efficiency: Fully managed post-sale, for a completely hands-off investment
Investment Highlights
- Strong unit economics: A TTM gross margin of 65.4% and an average order value of $77.32 yield $50.53 in gross profit per order. This provides sufficient profitability to cover advertising costs while maintaining a net margin of 25.6%.
- Proprietary Formulations & Domestic Fulfillment: The brand features its own hormone-free supplement formulations, with in-house production and streamlined fulfillment.
- Self-funded growth model: Customers pay upfront at checkout via Shopify, generating immediate positive cash flow before monthly invoices from suppliers and fulfillment partners are paid.
- Highly loyal subscription and customer base: High customer retention, driven by 64.2% repeat customers, 22.1% repeat subscription orders, and an active database of 14,093 registered customers.
- 47 consecutive profitable months: A consistent track record of operational profitability since the launch in July 2021, demonstrating sustained demand within the rapidly growing women’s health sector.
Market Potential
- Untapped email and retention potential: Re-engage the 14,093 registered contacts via automated Klaviyo sequences for post-purchase follow-ups, win-back campaigns, and subscription cross-selling.
- Expansion: Expand into Latin American markets and the women’s health segment among the Spanish-speaking population in the U.S.
- Amazon Expansion: Launch on Amazon and other marketplaces to unlock new revenue channels outside of Shopify.
- Subscription Optimization: Increase the shareof subscription orders above the current level of 22.1% by introducing multi-month bundles and savings for the top-performing individual SKUs.
Marketing & Growth Infrastructure
- Meta & Google Acquisition Engine: Multichannel advertising campaigns that drive targeted traffic with high purchase intent to specialized landing pages for menopause and wellness.
- Klaviyo CRM: Pre-configured email database with 14,093 customer profiles, focused on profitable repeat purchases.
- Shopify DTC Storefront: Highly optimized, localized Shopify online store with customized product pages, subscription integrations, and a seamless checkout process.
Assets Included in the Sale
- Fully operational Shopify online store and ownership of the primary domain.
- Full ownership of the brand, trademarks, logo, and all digital marketing assets.
- Full ownership of and documentation for all proprietary hormone-free formulations across 23 SKUs.
- Direct relationships with manufacturers and streamlined, centralized fulfillment.
- Customer database with complete historical purchase data.
- A configured Klaviyo email marketing environment and historical data from Meta/Google ad accounts.
Competitive Position
Unlike generic resellers or dropshipping companies, this business distinguishes itself as a strongly defensible, proprietary brand asset:
- Proprietary intellectual property: Possesses unique supplement formulas specifically developed for menopause and perimenopause.
- High Customer Lifetime Value: An exceptional 64.2% repeat purchase rate, driven by the recurring monthly use of supplements.
- Excellent Profit Margins: A strong gross margin of 65.4% supports a healthy net margin of 25.6% on an annual revenue basis of $556K.
Growth & Scaling Opportunities
- Increase Subscription Rate: Optimize checkout processes and offer subscription discounts to convert one-time buyers into recurring monthly subscribers.
- Expand the product lineup: Expand the product offering with additional women’s health and wellness products, such as supplements for bone health, stress reduction, and skin elasticity.
- Leverage retargeting & email automation: Expand lifecycle email sequences in Klaviyo to re-engage visitors who haven’t made a purchase yet and former subscribers.
Day-to-Day Operations
- Manage daily customer orders and coordinate automated shipments from the warehouse.
- Monitor the efficiency of ad accounts and manage digital advertising budgets.
- Monitor inventory levels in collaboration with the manufacturing partner.
- Manage customer service, email support, and post-purchase inquiries.
Reason for sale: The founders want to refocus their attention, capital, and time on other projects.
Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handoff to your team. For buyers who prefer a hands-off model, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.
- Manage daily customer orders and coordinate automated shipments from the warehouse.
- Monitor the effectiveness of advertising accounts and manage digital advertising budgets.
- Monitor inventory levels in collaboration with the manufacturing partner.
- Manage customer service, email support, and post-purchase inquiries.
- Increase the Subscription Rate: Optimize checkout processes and offer subscription discounts to convert one-time buyers into recurring monthly subscribers.
- Expand the product lineup: Expand the product offering with additional products for women’s health and wellness, such as supplements for bone health, stress reduction, and skin elasticity.
- Leverage retargeting & email automation: Expand lifecycle email sequences in Klaviyo to re-engage visitors who haven’t made a purchase yet and former subscribers.
Unique features
- Strong unit economics
- Custom formulations & domestic fulfillment
- Self-funded growth model
- Highly loyal subscriber and customer base
- 47 consecutive profitable months
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2021
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.