Established Premium Fine Jewelry E-Commerce Store | Engagement Rings & Lab-Grown Diamonds | $1.25M TTM Revenue

Asking price €764,000.00

Financial data

Turnover / Revenue €1,116,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €296,000.00
Profit margin +/- 26%

This company is an established, highly profitable direct-to-consumer (DTC) fine jewelry brand specializing in engagement rings, wedding bands, sets, and fine jewelry featuring moissanite and lab-grown diamonds. The brand has been active online since November 2020 and offers an extensive collection designed for customers with strong purchase intent within the bridal jewelry and high-end jewelry markets.

By utilizing an asset-light, made-to-order production model with a primary manufacturing partner with whom it has collaborated for over 5 years, the company avoids inventory risks while maintaining strict quality control and excellent unit economics. Customers pay upfront at checkout via Shopify payment methods, creating a favorable working capital cycle that largely self-funds growth. This results in $1.24 million in TTM revenue and $329,000 in TTM net income. With an excellent TTM gross margin of 51.8%, a net profit margin of 26.4%, 56 consecutive profitable months, and an average price of $1,323.56 for engagement rings, this business represents a turnkey, managed digital business with significant potential for international growth and expansion of its lab-grown diamond product line.

Business Continuity: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included. This ensures a smooth handover of systems, suppliers, and operational processes. As the buyer, you decide whether you want to continue using support after the acquisition or take over day-to-day operations entirely on your own.

Key Features

  • TTM Revenue: $1.24M
  • TTM net income: $329K
  • Gross margin: 51.8%
  • Geographic reach: Worldwide, supported by free shipping worldwide
  • Key operational platforms: Shopify Storefront | Meta Ads & Google Shopping | Omnisend Email & SMS
  • Operational efficiency: Fully managed post-sale, making it a completely hands-off investment

Investment Highlights

  • Strong unit economics: A TTM gross margin of 51.8% and high order values ensure a strong gross profit per order. This provides sufficient profitability to cover advertising costs while maintaining a net profit margin of 26.4%.
  • Asset-light, on-demand production: Custom made-to-order production through an established primary partner with over 5 years of collaboration and direct shipping from the factory (production time of 3–5 days).
  • Self-funded growth model: Customers pay in advance at checkout via Shopify, creating a positive cash flow cycle before monthly invoices from suppliers and fulfillment partners are paid.
  • High order values in fine jewelry: Strong product positioning, with 66.3% of the entire product range priced at $1,000 or more, featuring engagement rings as a key product in a market with high purchase intent.
  • 56 consecutive profitable months: A consistent track record of operational profitability since launch, demonstrating sustained demand within the rapidly growing market for moissanite and lab-grown diamonds.

Market Potential

  • Expansion of lab-grown diamonds: Expand the lab-grown diamond assortment from the current 49 SKUs to capitalize on the strong structural shift among consumers toward lab-grown center stones (61% adoption rate in the U.S.).
  • Lifecycle Email & Cross-Sell Retention: Activate cross-sell flows targeting previous engagement ring buyers to promote matching wedding bands and wedding sets.
  • Scaling Up Search & Shopping Ads: Scale Search and Shopping campaigns targeting high-intent keywords related to moissanite, lab-grown diamonds, and personalized engagement rings.
  • International Market Penetration: Expand digital marketing into European, UK, and Middle Eastern markets with high purchasing power, leveraging the existing global FedEx shipping infrastructure with insurance.

Marketing & Growth Structure

  • Meta & Google Acquisition Engine: Multichannel advertising campaigns that drive targeted traffic with high purchase intent to high-conversion product pages.
  • Omnisend CRM & Email Automation: A pre-configured email and SMS database that supports automated welcome, post-purchase, and cross-sell workflows.
  • Shopify DTC Storefront: A highly optimized, globally scalable Shopify online store featuring a wide range of jewelry and variants.

Assets Included in the Sale

  • Turnkey Shopify storefront and full ownership of the primary domain.
  • Full ownership of the brand, trademarks, logo, and digital marketing assets.
  • Full ownership and product documentation for the entire product range of 767 SKUs (43,725 variants within moissanite and lab-grown diamonds).
  • Direct relationship with the primary manufacturer, which has been in business for over 5 years, including an established made-to-order shipping workflow.
  • Complete customer database with historical transaction data.
  • Configured Omnisend email environment and historical data from Meta/Google ad accounts.

Competitive Position

Unlike generic resellers or dropshipping companies, this brand distinguishes itself as a strong, high-quality, and difficult-to-replicate business asset:

  • Asset-light custom manufacturing: No inventory risk thanks to made-to-order production and direct shipping from the factory for every order.
  • High transaction values: High average order values, supported by engagement rings priced at $1,000+ and bridal sets priced at $2,000+.
  • Excellent profit margins: A strong gross margin of 51.8% supports a healthy net profit margin of 26.4% on annual revenue of $1.25M.

Growth & Scaling Opportunities

  • Scaling up lab-grown diamonds: Introduce new lab-grown diamond SKUs with larger carat weights within popular halo, solitaire, and hidden-halo ring styles.
  • Expand the product range: Add additional categories within fine jewelry, such as tennis bracelets, anniversary rings, and pendants, in addition to the core ring collection.
  • Automated Lifecycle Workflows: Expand lifecycle email sequences in Omnisend to convert visitors who don’t purchase immediately and increase customer lifetime value.

Daily Business Operations

  • Manage daily customer orders and automate order routing to the factory.
  • Analyze digital ad performance and optimize Meta/Google ad spend.
  • Monitoring customized production timelines with the primary manufacturing partner.
  • Managing customer service, inbox inquiries, ring size adjustments, and post-purchase support.

Reason for sale: The founders want to refocus their attention, capital, and time on other projects.

Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to your team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

  • Managing daily customer orders and automating the routing of orders to the factory.
  • Analyzing digital ad performance and optimizing Meta/Google ad spend.
  • Monitoring adjusted production times with the primary manufacturing partner.
  • Managing customer service, inbox inquiries, ring size adjustments, and post-purchase service.

 

  • Scaling up lab-grown diamonds: Introduce new lab-grown diamond SKUs with higher carat weights in popular halo, solitaire, and hidden-halo ring styles.
  • Expand the product range: Add additional categories within fine jewelry, such as tennis bracelets, anniversary rings, and pendants, in addition to the core ring collection.
  • Automated Lifecycle Workflows: Expand lifecycle email sequences in Omnisend to convert visitors who don’t purchase immediately and increase customer lifetime value.

 

Unique features

  • Strong unit economics
  • Asset-light on-demand manufacturing
  • Self-funded growth model
  • High order values in the fine jewelry sector
  • 56 consecutive profitable months
Legal form
Company
Number of employees
2
Customer type
B2C (Business to Consumer)
Active since
2020
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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