Established Premium Fine Jewelry E-Commerce Store | Engagement Rings & Lab-Grown Diamonds | $1.25M TTM Revenue
Financial data
This company is an established, highly profitable direct-to-consumer (DTC) fine jewelry brand specializing in engagement rings, wedding bands, sets, and fine jewelry featuring moissanite and lab-grown diamonds. The brand has been active online since November 2020 and offers an extensive collection designed for customers with strong purchase intent within the bridal jewelry and high-end jewelry markets.
By utilizing an asset-light, made-to-order production model with a primary manufacturing partner with whom it has collaborated for over 5 years, the company avoids inventory risks while maintaining strict quality control and excellent unit economics. Customers pay upfront at checkout via Shopify payment methods, creating a favorable working capital cycle that largely self-funds growth. This results in $1.24 million in TTM revenue and $329,000 in TTM net income. With an excellent TTM gross margin of 51.8%, a net profit margin of 26.4%, 56 consecutive profitable months, and an average price of $1,323.56 for engagement rings, this business represents a turnkey, managed digital business with significant potential for international growth and expansion of its lab-grown diamond product line.
Business Continuity: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included. This ensures a smooth handover of systems, suppliers, and operational processes. As the buyer, you decide whether you want to continue using support after the acquisition or take over day-to-day operations entirely on your own.
Key Features
- TTM Revenue: $1.24M
- TTM net income: $329K
- Gross margin: 51.8%
- Geographic reach: Worldwide, supported by free shipping worldwide
- Key operational platforms: Shopify Storefront | Meta Ads & Google Shopping | Omnisend Email & SMS
- Operational efficiency: Fully managed post-sale, making it a completely hands-off investment
Investment Highlights
- Strong unit economics: A TTM gross margin of 51.8% and high order values ensure a strong gross profit per order. This provides sufficient profitability to cover advertising costs while maintaining a net profit margin of 26.4%.
- Asset-light, on-demand production: Custom made-to-order production through an established primary partner with over 5 years of collaboration and direct shipping from the factory (production time of 3–5 days).
- Self-funded growth model: Customers pay in advance at checkout via Shopify, creating a positive cash flow cycle before monthly invoices from suppliers and fulfillment partners are paid.
- High order values in fine jewelry: Strong product positioning, with 66.3% of the entire product range priced at $1,000 or more, featuring engagement rings as a key product in a market with high purchase intent.
- 56 consecutive profitable months: A consistent track record of operational profitability since launch, demonstrating sustained demand within the rapidly growing market for moissanite and lab-grown diamonds.
Market Potential
- Expansion of lab-grown diamonds: Expand the lab-grown diamond assortment from the current 49 SKUs to capitalize on the strong structural shift among consumers toward lab-grown center stones (61% adoption rate in the U.S.).
- Lifecycle Email & Cross-Sell Retention: Activate cross-sell flows targeting previous engagement ring buyers to promote matching wedding bands and wedding sets.
- Scaling Up Search & Shopping Ads: Scale Search and Shopping campaigns targeting high-intent keywords related to moissanite, lab-grown diamonds, and personalized engagement rings.
- International Market Penetration: Expand digital marketing into European, UK, and Middle Eastern markets with high purchasing power, leveraging the existing global FedEx shipping infrastructure with insurance.
Marketing & Growth Structure
- Meta & Google Acquisition Engine: Multichannel advertising campaigns that drive targeted traffic with high purchase intent to high-conversion product pages.
- Omnisend CRM & Email Automation: A pre-configured email and SMS database that supports automated welcome, post-purchase, and cross-sell workflows.
- Shopify DTC Storefront: A highly optimized, globally scalable Shopify online store featuring a wide range of jewelry and variants.
Assets Included in the Sale
- Turnkey Shopify storefront and full ownership of the primary domain.
- Full ownership of the brand, trademarks, logo, and digital marketing assets.
- Full ownership and product documentation for the entire product range of 767 SKUs (43,725 variants within moissanite and lab-grown diamonds).
- Direct relationship with the primary manufacturer, which has been in business for over 5 years, including an established made-to-order shipping workflow.
- Complete customer database with historical transaction data.
- Configured Omnisend email environment and historical data from Meta/Google ad accounts.
Competitive Position
Unlike generic resellers or dropshipping companies, this brand distinguishes itself as a strong, high-quality, and difficult-to-replicate business asset:
- Asset-light custom manufacturing: No inventory risk thanks to made-to-order production and direct shipping from the factory for every order.
- High transaction values: High average order values, supported by engagement rings priced at $1,000+ and bridal sets priced at $2,000+.
- Excellent profit margins: A strong gross margin of 51.8% supports a healthy net profit margin of 26.4% on annual revenue of $1.25M.
Growth & Scaling Opportunities
- Scaling up lab-grown diamonds: Introduce new lab-grown diamond SKUs with larger carat weights within popular halo, solitaire, and hidden-halo ring styles.
- Expand the product range: Add additional categories within fine jewelry, such as tennis bracelets, anniversary rings, and pendants, in addition to the core ring collection.
- Automated Lifecycle Workflows: Expand lifecycle email sequences in Omnisend to convert visitors who don’t purchase immediately and increase customer lifetime value.
Daily Business Operations
- Manage daily customer orders and automate order routing to the factory.
- Analyze digital ad performance and optimize Meta/Google ad spend.
- Monitoring customized production timelines with the primary manufacturing partner.
- Managing customer service, inbox inquiries, ring size adjustments, and post-purchase support.
Reason for sale: The founders want to refocus their attention, capital, and time on other projects.
Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to your team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.
- Managing daily customer orders and automating the routing of orders to the factory.
- Analyzing digital ad performance and optimizing Meta/Google ad spend.
- Monitoring adjusted production times with the primary manufacturing partner.
- Managing customer service, inbox inquiries, ring size adjustments, and post-purchase service.
- Scaling up lab-grown diamonds: Introduce new lab-grown diamond SKUs with higher carat weights in popular halo, solitaire, and hidden-halo ring styles.
- Expand the product range: Add additional categories within fine jewelry, such as tennis bracelets, anniversary rings, and pendants, in addition to the core ring collection.
- Automated Lifecycle Workflows: Expand lifecycle email sequences in Omnisend to convert visitors who don’t purchase immediately and increase customer lifetime value.
Unique features
- Strong unit economics
- Asset-light on-demand manufacturing
- Self-funded growth model
- High order values in the fine jewelry sector
- 56 consecutive profitable months
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2020
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
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