Established Lifestyle Discount E-commerce Store | General Merchandise | $1.4M TTM Revenue
Financial data
This company is a well-established, highly profitable U.S.-based direct-to-consumer online discount store and retailer of general consumer products that has been operating online since 2011. The company offers an extensive selection of more than 16,000 products across popular categories such as home, garden, kitchen, and lifestyle.
The company operates using a streamlined, low-capital dropshipping model and works with direct U.S. suppliers, thereby eliminating inventory risks and warehouse costs. Customers pay in advance at checkout, before supplier invoices are settled. This creates a favorable working capital cycle that can finance further growth from internal cash flow. The company generates $1.42M in TTM revenue and $160.8K in TTM net income. With an excellent TTM gross margin of 71.5%, an automated returns process, and an established Google acquisition engine that generates $3.37 in revenue per advertising dollar spent, this company represents a fully operational digital business with significant growth potential.
Business Continuity: For investors or buyers looking for a turnkey business, up to 90 days of personalized transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you decide whether you want to continue using this support after the acquisition or take over day-to-day operations entirely on your own.
Key Features
- TTM Revenue: $1.42M
- TTM net income: $160,8K (11.3% net margin)
- Gross margin: 71.5%
- Revenue level: $1.42M TTM, with strong seasonality in Q4. November and December combined generated $404.9K, or 28.5% of annual revenue.
- Geographic reach: The primary customer base is located in the United States.
- Key operational platforms: 2 Shopify online stores | Google Ads | Omnisend Email & SMS | Redo Automated Returns | eBay channel
- Operational efficiency: Fully managed by Ecomma post-sale for a completely hands-off investment.
Investment Features
- Strong unit economics: A TTM gross margin of 71.5% and a median product price of $31.99 across more than 16,000 listings ensure strong profitability and sufficient margin to cover advertising costs while maintaining a net margin of 11.3%.
- Low-capital dropshipping model: Direct fulfillment through U.S. suppliers without the company having to hold physical inventory or incur high storage costs.
- Self-funded growth model: Customers pay upfront via Shopify payment methods, creating immediate positive cash flow before invoices for supplier fulfillment are paid.
- Proven multi-channel scalability: Includes an existing Google Ads account that generates $3.37 in revenue for every $1 spent, an additional eBay channel with $60.6K in TTM revenue, and a second Shopify online store.
- Established digital presence: An online presence dating back to 2011, supported by an existing customer base, a clean domain history, 119,803 product images, and automated Omnisend email and SMS retention flows.
Market and Growth Opportunities
- Untapped paid social advertising (Meta/Facebook Ads): Over the past 12 months, only $118 was spent on Facebook Ads, compared to $388.7K on Google Ads. This presents an immediate, largely untapped growth opportunity for a new owner to test and scale paid social advertising.
- Expansion of High-Margin Categories: Niches such as Pets, Toys, and Automotive currently represent less than 8% of the product range, leaving significant room to expand the offering in popular product categories.
- Strong Q4 seasonal peak: An acquisition in Q3 allows a buyer to immediately capitalize on the company’s two historically strongest months: November and December.
- Email and SMS retention: The fully configured Omnisend platform offers capabilities to extend post-purchase flows, seasonal flash sales, and win-back campaigns to the existing customer base.
Marketing & Growth Infrastructure
- Google Acquisition Engine: Optimized Google Search and Shopping campaigns with $388.7K in TTM ad spend (approximately 92% of the marketing budget), targeting traffic with high purchase intent.
- Omnisend CRM: Preconfigured email and SMS segmentation that generates high-margin retention revenue from the existing subscriber base.
- Automated Customer Systems: Integrated Redo system for automatic and hassle-free returns processing for both online stores.
Assets Included in the Sale
- Both fully operational Shopify online stores and the main domains.
- Full ownership of brand assets, domain authority (online since 2011), and digital marketing assets.
- Full product lineup across multiple categories (16,053 listings) and an established network of U.S. suppliers for direct fulfillment.
- Media library with 119,803 product images and complete product descriptions.
- Advertising infrastructure (Google Ads, Meta) including historical conversion and pixel data.
- Customer database, email lists, SMS lists, and a fully configured Omnisend environment.
- Automated returns processing via Redo and an existing eBay sales account.
Competitive Position
Unlike traditional e-commerce businesses in general consumer products, which often require large inventory investments and complex warehouse operations, this company stands out for its efficient and capital-light structure:
- No inventory risk: The business primarily operates on a drop-ship basis through U.S. suppliers, ensuring that capital is not tied up in unsold inventory.
- Established search presence: Over ten years of domain history (since 2011), combined with thousands of product listings optimized for acquisition through search queries with high purchase intent.
- High gross margins: An excellent gross margin of 71.5% supports a healthy net margin of 11.3% on annual revenue of $1.42M.
Growth & Scaling Opportunities
- Scaling up Meta (Facebook/Instagram) Advertising: Opening a completely new customer acquisition channel by launching targeted paid social media campaigns.
- Expanding into high-margin niches: Expanding the product offering into underdeveloped categories such as Pet Supplies, Toys, and Automotive.
- Cross-selling Across Online Stores and Channels: Leverage the second Shopify store and the existing eBay channel to promote popular products across multiple channels.
- Maximize email & SMS workflows: Implement advanced automated abandoned cart and win-back workflows within Omnisend to increase customer lifetime value.
Daily Activities
- Monitor daily orders and track automatic shipping via direct U.S. suppliers.
- Monitor the efficiency of ad accounts and manage Google campaign budgets.
- Expand the product range and manage new product feeds and listings.
- Manage customer service, inbox support, and returns processing via Redo.
Reason for sale: The founders want to refocus their attention, capital, and time on other projects.
Included transition support: Up to 90 days of personalized transition support is included to ensure a smooth handover to the buyer’s team. For buyers who prefer a hands-off model, two key operational staff members are also open to remaining on board under an agreed-upon structure to manage day-to-day operations and growth.
- Monitor daily orders and track automatic shipments from direct U.S. suppliers.
- Monitor the efficiency of ad accounts and manage Google campaign budgets.
- Expand the product range and manage new product feeds and listings.
- Manage customer service, inbox support, and returns processing through Redo.
- Scaling Up Meta (Facebook/Instagram) Advertising: Opening up a completely new customer acquisition channel by launching targeted paid social media campaigns.
- Expanding into high-margin niches: Expanding the product offering into underdeveloped categories such as Pet Supplies, Toys, and Automotive.
- Cross-selling Across Online Stores and Channels: Leverage the second Shopify store and the existing eBay channel to promote popular products across multiple channels.
- Maximize email & SMS flows: Implement advanced automated abandoned cart and win-back flows within Omnisend to increase customer lifetime value.
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2011
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
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