Profitable E-Commerce Business in Nightwear & Loungewear for Sale | 29.9% Net Margin | $1.03M TTM Revenue

Asking price €670,000.00

Financial data

Turnover / Revenue €920,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €270,000.00
Profit margin +/- 29%

This brand is a performance-driven direct-to-consumer e-commerce company at the intersection of premium nightwear, pajamas, and comfortable loungewear for everyday use. The company focuses on a carefully curated multi-brand selection, with core collections consisting of pajama sets, nightgowns, sleep shorts, and inclusive loungewear for everyday use.

By combining established brands with a fully outsourced fulfillment center operated by a third-party logistics partner, the company operates without the owner having to manage its own warehouse. It generates $1.03 million in TTM revenue and $308K in net profit. With a rating of 8.9/10 based on 6,400+ verified customer reviews and an extensive database of registered customer contacts, this business offers a turnkey digital operation poised for further growth across multiple sales and marketing channels.

Continuation of Business Operations: For investors or hands-off buyers looking for a turnkey business, a team is available to continue day-to-day management, the execution of advertising campaigns, and growth activities after the acquisition, within an agreed-upon management structure. As the buyer, you decide whether you want to retain the team or would rather take over day-to-day operations yourself.

Key Features

  • TTM Revenue (August 2025 – July 2026): $1.03 million
  • TTM net income: $308K ($308,134) — 29.9% net margin
  • Gross margin: 49.2% overall
  • Brand reputation: 8.9 / 10 satisfaction score based on 6,400+ verified customer reviews
  • Key operational infrastructure: Online store | Search & Meta advertising channels | Email marketing system | Third-party fulfillment center
  • Team continuity: Two existing team members are available to remain involved with the company after the acquisition and provide operational support.

Investment Features

  • Asset-light outsourced fulfillment model: The owner does not need to manage physical inventory themselves. Inventory is pre-stocked in a central fulfillment center, allowing orders to typically be processed and shipped within 1–3 days.
  • High organic demand: Offering established brands generates recurring organic search traffic, limiting reliance on aggressive paid advertising.
  • Significant untapped growth potential: The company has generated over $1.03 million in revenue, primarily through organic search traffic and basic advertising. Structured email flows, Google Shopping, and broader geographic targeting still offer significant growth opportunities.
  • Wide product range: A complete multi-brand collection for women, men, and children—including sizes up to size 54—meets stable demand throughout the year.

Market Opportunities

The market for nightwear and loungewear is currently undergoing a strong shift toward online sales due to:

  • Focus on comfort and homewear: Consumers are spending more on high-quality, comfortable nightwear and everyday homewear.
  • Steady e-commerce growth: The nightwear and loungewear category is growing by more than 8% annually, with online retail driving the majority of that growth.
  • Inclusive and multi-brand offerings: A wide range of multiple brands and inclusive sizing addresses high search intent and contributes to strong customer trust.

Marketing & Growth Infrastructure

  • Search & Brand Equity Engine: High organic brand awareness among the leading nightwear brands ensures consistent organic traffic.
  • Customer Contact Database: An extensive database of registered customers, ready for structured retention and monetization via newsletters.
  • Verified Social Proof: Over 6,400 verified customer reviews that contribute to high conversion rates on landing pages.
  • Streamlined fulfillment SOPs: A fully outsourced fulfillment center that automatically handles the picking, packing, and shipping of orders.

Assets included in the sale

  • Turnkey online store, domain names, codebase, and high-resolution digital visual assets.
  • Active physical inventory stored at an external fulfillment center.
  • Complete customer database, including active contacts and email accounts.
  • Historical advertising account data, tracking pixels, and a library of creative marketing materials.
  • Existing wholesale supplier relationships with 10+ key brands.
  • Customer service workflows, automated shipping systems, and operational SOPs.

Competitive Position

Unlike generic online stores without a brand identity, this company stands out due to:

  • Established brand portfolio: Partnerships with 10+ recognized European brands, including Pastunette, Ringella, Schiesser, and Hajo.
  • Wide range of products and sizes: Availability of a wide range of sizes up to size 54 in women’s, men’s, and children’s lines.
  • Strong customer trust: Fast delivery within 1–3 days, contributing to a rating of 8.9 / 10 based on 6,400+ verified reviews.

Growth & Scaling Opportunities

  • Scaling up Google Shopping & PMax: High search intent for pajamas, nightgowns, and bathrobes from well-known brands offers immediate opportunities for further scaling.
  • Activate email lifecycle sequences: Use automated flows and seasonal newsletters targeted at the existing customer database to generate high-margin revenue.
  • Geographic expansion: Roll out the product range and localized advertising to neighboring countries.
  • Encourage repeat purchases: Introduce recurring order options for daily essentials such as underwear and socks.

Daily Activities

  • Monitor daily orders and automated shipping from the fulfillment center via the e-commerce platform.
  • Monitor performance marketing budgets and update creative content.
  • Manage customer inquiries and customer service workflows.
  • Coordinating inventory orders with existing contacts at brand suppliers.

Reason for sale: The founders want to reallocate their focus, capital, and time to other projects.

Support during the transition: Up to 90 days of dedicated support during the transition is included to ensure a smooth handoff to the buyer’s team. Alternatively, two key employees are open to staying on board to manage day-to-day operations and growth within an agreed-upon structure.

  • Monitoring daily orders and automated shipping from the fulfillment center via the online store platform.
  • Monitoring performance marketing budgets and updating creative content.
  • Managing customer inquiries and customer service workflows.
  • Coordinating inventory orders with existing contacts at brand suppliers.
  • Scaling Up Google Shopping & PMax: High search intent for pajamas, nightgowns, and bathrobes from well-known brands offers immediate opportunities for further scaling.
  • Activate email lifecycle sequences: Use automated flows and seasonal newsletters targeted at the existing customer database to generate high-margin revenue.
  • Geographic expansion: Roll out the product range and localized advertising to neighboring countries.
  • Encourage repeat purchases: Introduce recurring order options for daily essentials such as underwear and socks.
Legal form
Company
Customer type
B2C (Business to Consumer)
Active since
2011
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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