Profitable European Fashion Store | €490K TTM Revenue | 2.06x Multiple
Financial data
This performance-driven e-commerce store dominates the European fashion and lifestyle niche thanks to a fast and automated business model. The company operates in France, Italy, and Spain and offers a product range that capitalizes on the latest trends, without inventory risk. With revenue of €490,000 over the past 12 months (TTM) and a proven track record spanning 18 months, it represents a stable, operational revenue stream that is ready for immediate scaling.
At a Glance
Business Model: 100% dropshipping
Year Founded: 2024
Revenue (TTM): €490,000
Net profit (TTM): €100,000
Average Order Value (AOV): €55.16
Market Position: A performance-driven European e-commerce store (general merchandise), primarily active in France, Italy, and Spain, specializing in fashion, accessories, electronics, and lifestyle products. The company combines 18 months of proven operational experience with excellent margins per product (gross margin of 65.9%) and a highly efficient, self-managed Google Ads acquisition system (with a ROAS of 2.68 over the past 12 months), serving a growing customer base of more than 25,000 consumers.
Shopify online store and complete website infrastructure (primary domain)
Google Ads and Google Merchant Center accounts
Klaviyo account for email marketing with 18,404 active profiles (26,108 profiles in total) and 4 active automation flows
Customer database with 25,675 customer records and 9,953 orders processed to date
Complete product catalog featuring items in the fashion, accessories, electronics, and lifestyle categories
Network of suppliers and pickup locations that connects Shopify directly to a robust Chinese supplier network
Partnerships for outsourced order fulfillment and automated logistics workflows from supplier to customer (delivery time: 10–15 days)
Infrastructure for WeTrack order tracking
Customer service center in Albania
Comprehensive SOPs (standard operating procedures) for virtual assistants (VAs) who manage product listings
Operational documentation, workflows, and training materials
Expand internationally into neighboring European markets with high purchasing power—such as Germany, the Netherlands, and Portugal—where no adjustments to products or suppliers are required at launch.
Diversify traffic channels by launching paid ads on Meta and TikTok before the fourth quarter of 2026; this will tap into an untapped “top-of-funnel” traffic stream and reduce reliance on Google as the sole platform.
Optimize email marketing via Klaviyo by fully leveraging untapped flows for post-purchase upsells, “win-back” campaigns, and customer reactivation, targeting the highly engaged list of 18,404 active profiles.
Scale up the existing product selection by leveraging the established team of virtual assistants and standard operating procedures (SOPs) to continue launching 30 to 50 new, trend-driven products daily.
Strengthen customer loyalty and brand trust in France, Italy, and Spain by capitalizing on the exceptionally low refund rate of 0.43% (over the past 12 months) and robust quality control with suppliers.
Unique features
- Strong financial performance indicating a well-functioning, proven revenue generator; this generated revenue of €490,000 and net income of €100,000 (over the past 12 months), with a stable net margin of 20.4%.
- Excellent unit economics, supported by a verified gross margin of 65.9%, an average order value of €55.16, and a fixed pricing strategy in which the selling price is consistently set at three times the cost of goods sold.
- Proven product-market fit, as evidenced by 9,953 completed orders and 25,675 customers over the course of 18 months of business operations.
- Highly efficient acquisition model, utilizing a standalone Google Ads account with a ROAS of 2.68 (over the past 12 months) and an ad spend of €162,000. This results in a low break-even point (1.8x ROAS) and a significant
- A well-established presence in multiple markets, with a customer base that is primarily spread across France (49%), Italy (22.5%), and Spain (22.5%).
- A highly automated, asset-light business model that utilizes a 100% dropshipping model via Service Points, which connects Shopify directly to a robust network of Chinese suppliers. This enables deliveries within 10–15 days
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2024
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
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