Wholesale of Wines & Spirits (B2B)

Premium lighting is purchased by customers who want to decorate their homes, not by bargain hunters. This is reflected in the figures. The average order value is €131.50, meaning that a single sale more than covers the acquisition costs. Over the past twelve months, the company generated €977,000 in revenue and €154,000 in normalized net income. The online store was launched in February 2025 and, in just 15 months, grew to an annual revenue run rate of €1.28 million, based on the results from May 2026. Virtually all revenue has been generated through Google Ads. Meta Ads and TikTok Ads have never been used, leaving a completely untapped acquisition channel available to a new owner. Operationally, a solid foundation is already in place. Google Ads campaigns are running in 17 different countries, ensuring the company is not dependent on a single market. To date, 14,428 customers have made a purchase, and Klaviyo has 11,357 contacts, supported by 75 automated email flows across 13 local markets. This email infrastructure is fully set up but currently generates less than 1% of revenue. Thanks to the 100% dropshipping model, no inventory or warehouses are required. Orders are automatically forwarded from Shopify to the dedicated fulfillment partner, who handles delivery within 6 to 14 days. At a GlanceBusiness Model: DTC e-commerce, 100% Dropshipping (No Inventory)Founded: February 2025TTM Revenue: €977,000TTM Net Income: €154,000Net Margin: 15.7%Average Order Value (AOV): €131.50Gross Margin: 63.2%Google Ads ROAS: 2.31xOperates in: 17 countriesCustomer base: 14,428 customersKlaviyo contacts: 11,357Operating model: Fully automated Shopify dropshipping business

This company is a performance-driven "direct-to-consumer" (DTC) e-commerce brand in the growing eyewear niche. It targets digitally active consumers who are looking for eyewear that is both functional and fashionable. The company specializes in a curated, design-driven collection of blue-light-filtering eyewear and fashionable sunglasses. This offering consistently aligns with modern lifestyle trends and benefits from strong demand in Germany, Austria, Switzerland, and emerging international markets.With revenue of nearly €1.5 million over the past twelve months (TTM) and a proven “product-market fit,” the company has established a leading position in the niche. The company has a substantial customer base and processed approximately 25,300 orders in the past year. One of its core products has been sold more than 29,811 times, providing a solid foundation for further growth and customer retention.Thanks to a streamlined, “asset-light” business model based on Shopify—supported by fully outsourced logistics (fulfillment) and automated customer service—operations remain simple. No in-house warehouse is required, and day-to-day operational involvement is minimal.Customer acquisition is driven by a diverse marketing mix on Meta, TikTok, and Google Ads, supported by a proven creative strategy based on user-generated content (UGC) and active retention systems via Klaviyo. With significant opportunities in international expansion, Performance Max campaigns, influencer collaborations, affiliate marketing, and customer retention optimization, the company offers clear growth prospects. This makes it an attractive acquisition target in the fast-growing market for eyewear and digital lifestyle accessories.At a GlanceBusiness Model: Direct-to-Consumer (DTC) e-commerce brand with outsourced logisticsYear Founded: 2023Revenue (TTM): €1.5 millionNet income (TTM): €342,000Average Order Value (AOV): €49.89Market Position: Performance-driven, direct-to-consumer eyewear brand primarily active in Germany, Austria, and Switzerland, specializing in blue-light-filtering glasses and fashionable sunglasses. The company combines a proven “product-market fit,” excellent unit economics, and a diversified multi-channel acquisition strategy (Meta, TikTok, Google Ads) to serve a growing audience of digitally active consumers seeking both functional and fashionable eyewear.Proven product-market fitThe company operates in the growing eyewear market and offers a targeted range of blue light-filtering glasses and fashionable sunglasses, specifically for consumers who are highly digitally active. More than 29,811 units of the core product have been sold, indicating exceptional market validation and strong consumer demand. Thanks to this targeted product strategy, the company has established a recognizable position in the DACH region, while still leaving room for future product expansion.Fast-growing, multichannel revenue modelSince its launch in 2023, the company has grown rapidly and has generated revenue of nearly €1.5 million (TTM). Customer acquisition takes place through a diversified marketing infrastructure on Meta, TikTok, and Google Ads; this reduces reliance on any single platform and ensures a robust growth engine. No single advertising channel accounts for more than 43% of total ad spend, significantly mitigating the risk associated with customer acquisition.Exceptional unit economicsThe company benefits from industry-leading unit economics, with an average order value of €49.89, production costs of approximately €3.50 per unit, and gross margins of approximately 81%. This strong foundation provides considerable flexibility for customer acquisition, international expansion, and future profitability optimization.Efficient, “asset-light” operationsThe company operates using a highly efficient, outsourced fulfillment model, supported by established logistics partners and automated customer service systems. Because no in-house warehouse is required, staffing needs remain limited, and operational processes are well-defined, operational complexity remains low while scalability is high.Established customer base and customer retention infrastructureThe company has processed approximately 25,300 orders over the past twelve months and benefits from a strong base of repeat customers. This is supported by an active email marketing infrastructure (via Klaviyo), documented work procedures, automated customer service workflows, and a proven creative system based on UGC (User-Generated Content) that ensures efficient customer acquisition and retention.

The store has been a strong and established fixture in downtown Ghent for 12 years and has a loyal customer base of locals and tourists. We are featured on several websites and in travel guides. Our selection is unique because we make some of the items ourselves and complement them with matching collections that are produced in small batches or handmade.We have a very active online store.The store has moved past its startup phase and is now running smoothly. The store is ready to go and can be taken over immediately.The property, located on a historic street in Ghent, features 45m2 of retail space, a storage area, a basement, and a lovely little city garden.