Profitable German Eyewear Brand at €1.5M TTM Revenue and 81% Gross Margins

This company is a well-established, highly profitable U.S.-based direct-to-consumer online discount store and retailer of general consumer products that has been operating online since 2011. The company offers an extensive selection of more than 16,000 products across popular categories such as home, garden, kitchen, and lifestyle.The company operates using a streamlined, low-capital dropshipping model and works with direct U.S. suppliers, thereby eliminating inventory risks and warehouse costs. Customers pay in advance at checkout, before supplier invoices are settled. This creates a favorable working capital cycle that can finance further growth from internal cash flow. The company generates $1.42M in TTM revenue and $160.8K in TTM net income. With an excellent TTM gross margin of 71.5%, an automated returns process, and an established Google acquisition engine that generates $3.37 in revenue per advertising dollar spent, this company represents a fully operational digital business with significant growth potential.Business Continuity: For investors or buyers looking for a turnkey business, up to 90 days of personalized transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you decide whether you want to continue using this support after the acquisition or take over day-to-day operations entirely on your own.Key FeaturesTTM Revenue: $1.42MTTM net income: $160,8K (11.3% net margin)Gross margin: 71.5%Revenue level: $1.42M TTM, with strong seasonality in Q4. November and December combined generated $404.9K, or 28.5% of annual revenue.Geographic reach: The primary customer base is located in the United States.Key operational platforms: 2 Shopify online stores | Google Ads | Omnisend Email & SMS | Redo Automated Returns | eBay channelOperational efficiency: Fully managed by Ecomma post-sale for a completely hands-off investment.Investment FeaturesStrong unit economics: A TTM gross margin of 71.5% and a median product price of $31.99 across more than 16,000 listings ensure strong profitability and sufficient margin to cover advertising costs while maintaining a net margin of 11.3%.Low-capital dropshipping model: Direct fulfillment through U.S. suppliers without the company having to hold physical inventory or incur high storage costs.Self-funded growth model: Customers pay upfront via Shopify payment methods, creating immediate positive cash flow before invoices for supplier fulfillment are paid.Proven multi-channel scalability: Includes an existing Google Ads account that generates $3.37 in revenue for every $1 spent, an additional eBay channel with $60.6K in TTM revenue, and a second Shopify online store.Established digital presence: An online presence dating back to 2011, supported by an existing customer base, a clean domain history, 119,803 product images, and automated Omnisend email and SMS retention flows.Market and Growth OpportunitiesUntapped paid social advertising (Meta/Facebook Ads): Over the past 12 months, only $118 was spent on Facebook Ads, compared to $388.7K on Google Ads. This presents an immediate, largely untapped growth opportunity for a new owner to test and scale paid social advertising.Expansion of High-Margin Categories: Niches such as Pets, Toys, and Automotive currently represent less than 8% of the product range, leaving significant room to expand the offering in popular product categories.Strong Q4 seasonal peak: An acquisition in Q3 allows a buyer to immediately capitalize on the company’s two historically strongest months: November and December.Email and SMS retention: The fully configured Omnisend platform offers capabilities to extend post-purchase flows, seasonal flash sales, and win-back campaigns to the existing customer base.Marketing & Growth InfrastructureGoogle Acquisition Engine: Optimized Google Search and Shopping campaigns with $388.7K in TTM ad spend (approximately 92% of the marketing budget), targeting traffic with high purchase intent.Omnisend CRM: Preconfigured email and SMS segmentation that generates high-margin retention revenue from the existing subscriber base.Automated Customer Systems: Integrated Redo system for automatic and hassle-free returns processing for both online stores.Assets Included in the SaleBoth fully operational Shopify online stores and the main domains.Full ownership of brand assets, domain authority (online since 2011), and digital marketing assets.Full product lineup across multiple categories (16,053 listings) and an established network of U.S. suppliers for direct fulfillment.Media library with 119,803 product images and complete product descriptions.Advertising infrastructure (Google Ads, Meta) including historical conversion and pixel data.Customer database, email lists, SMS lists, and a fully configured Omnisend environment.Automated returns processing via Redo and an existing eBay sales account.Competitive PositionUnlike traditional e-commerce businesses in general consumer products, which often require large inventory investments and complex warehouse operations, this company stands out for its efficient and capital-light structure:No inventory risk: The business primarily operates on a drop-ship basis through U.S. suppliers, ensuring that capital is not tied up in unsold inventory.Established search presence: Over ten years of domain history (since 2011), combined with thousands of product listings optimized for acquisition through search queries with high purchase intent.High gross margins: An excellent gross margin of 71.5% supports a healthy net margin of 11.3% on annual revenue of $1.42M.Growth & Scaling OpportunitiesScaling up Meta (Facebook/Instagram) Advertising: Opening a completely new customer acquisition channel by launching targeted paid social media campaigns.Expanding into high-margin niches: Expanding the product offering into underdeveloped categories such as Pet Supplies, Toys, and Automotive.Cross-selling Across Online Stores and Channels: Leverage the second Shopify store and the existing eBay channel to promote popular products across multiple channels.Maximize email & SMS workflows: Implement advanced automated abandoned cart and win-back workflows within Omnisend to increase customer lifetime value.Daily ActivitiesMonitor daily orders and track automatic shipping via direct U.S. suppliers.Monitor the efficiency of ad accounts and manage Google campaign budgets.Expand the product range and manage new product feeds and listings.Manage customer service, inbox support, and returns processing via Redo.Reason for sale: The founders want to refocus their attention, capital, and time on other projects.Included transition support: Up to 90 days of personalized transition support is included to ensure a smooth handover to the buyer’s team. For buyers who prefer a hands-off model, two key operational staff members are also open to remaining on board under an agreed-upon structure to manage day-to-day operations and growth.

This company is a scalable, trend-driven direct-to-consumer streetwear and fashion brand that operates through seven major localized online stores and serves customers in more than 80 countries. The company offers a carefully curated and visually appealing clothing collection, featuring viral hero products in outerwear, signature zippered items, and essential streetwear pieces.By combining an automated operational structure with a capital-efficient, on-demand hybrid fulfillment model, the company maintains no physical inventory and ties up no capital in inventory. Customers pay at checkout before supplier invoices are settled, allowing the company to finance its growth using its own working capital. This results in $10.3 million in TTM revenue and $1.33 million in TTM net income. With a TTM gross margin of 64.2%, an email list of 628,000 contacts, and significant untapped potential in paid social, marketplaces, and CRM, this company offers a highly scalable digital asset with ample room for further growth.Continuation of Business Operations: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you have complete discretion to decide whether you want to continue using this support after the acquisition or take over day-to-day operations yourself.Key HighlightsTTM revenue: $10,300,000TTM net income: $1,330,000 (12.9% net margin)Gross margin: 64.2% total (COGS 35.8% / $3,687,267)Revenue growth: TTM revenue of $10.3 million, compared to $6.01 million in fiscal year 2025Geographic reach: 7 localized online stores operating in over 80 countries (key markets: UK, Germany, Netherlands, France, Australia, US, Switzerland)Core Platform: Shopify | Meta Ads | Google Ads | TikTok Ads | Klaviyo | Proprietary Tracking App | On-Demand FulfillmentTeam continuity: Two existing team members are available to remain with the company following the acquisition and provide further operational support.Investment HighlightsStrong unit economics: A TTM gross margin of 64.2% and an average order value of $91.09 provide significant room to absorb acquisition costs while maintaining strong profitability.Capital-light fulfillment structure: No physical inventory is held. Products are sourced quickly and shipped directly to customers via an established 3PL partner, including custom-branded packaging. This eliminates inventory risks and large upfront capital commitments.Self-funded growth model: Customers pay at checkout via integrated payment processors before supplier and shipping invoices are settled, ensuring a favorable working capital cycle.Proprietary technology stack: Includes a custom Shopify app for live order tracking, real-time COGS tracking, and automated fraud filtering, all of which are fully transferred upon sale.Large in-house customer base: An extensive customer database of 628,623 total email profiles (303,605 active contacts) spread across localized accounts offers immediate potential for additional revenue from repeat purchases.Market PotentialThe global streetwear and fashion e-commerce market offers several clear opportunities for further expansion:Visual product segment: The broad, trend-driven clothing assortment and attractive price points for impulse purchases ($35–$180+) are well-suited for scalable customer acquisition through paid social channels such as Meta, TikTok, Snapchat, and Pinterest.Multi-market infrastructure: Seven localized online stores already serve key international markets in local languages and currencies, enabling geographic expansion without setting up separate infrastructure.Google Merchant Center activation: The company currently has 0% GMC integration across all stores, which offers a significant untapped acquisition channel on top of existing Google Search campaigns.Marketplace expansion: The company has not yet generated any revenue through marketplaces, which presents a direct opportunity for expansion via major European and international e-commerce marketplaces.Lifecycle marketing not yet fully leveraged: Significant revenue opportunities remain untapped through the expansion of post-purchase email flows, VIP loyalty campaigns, and win-back sequences for the active email list.Marketing & Growth StructureMulti-channel acquisition: A proven multi-channel advertising setup that generates $10.3 million in TTM revenue on $4.39 million in ad spend (2.35x blended ROAS) via Meta, Google Search, TikTok, Snapchat, and Pinterest.Klaviyo Email Database: 303,605 active profiles (628,623 total contacts) spread across localized email accounts.Proprietary app & operations: In-house developed Shopify tracking/fraud app and automated logistics integration with 24-hour dispatch SLAs.Multi-market Shopify infrastructure: 7 separate Shopify online stores, localized for key European, North American, and Asia-Pacific markets.Assets included in the saleAll 7 turnkey Shopify online stores and 11 proprietary domain names.Full ownership of the brand name, trademarks, and extensive media libraries.Proprietary custom Shopify app for tracking, fraud prevention, and COGS management.Localized Klaviyo accounts with 628,623 total profiles (303,605 active profiles).Fully operational advertising accounts (Meta, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) and Google Analytics properties.Existing supplier contracts, custom packaging agreements, and an established primary 3PL fulfillment structure.Complete product catalog, product photography, and creative ad assets.Competitive PositionUnlike traditional apparel companies that require large upfront investments in inventory, this company operates using an optimized on-demand fulfillment model:No inventory commitment: Products are purchased from suppliers only after customers have paid at checkout. This eliminates warehouse costs, inventory write-downs, and seasonal inventory risks.Global e-commerce infrastructure: Seven separate online stores already serve more than 80 countries, enabling international scalability without a proportional increase in operating overhead.Strong gross margins: A TTM gross margin of 64.2%, supported by competitive supplier prices and a strong average order value of $91.09.Growth & Scaling OpportunitiesActivate Google Merchant Center: Launch Google Shopping feeds for all 7 online stores to capture traffic with high purchase intent.Monetize the Klaviyo database: Implement structured lifecycle flows, VIP programs, and weekly campaign/drop emails for 303,000 active profiles.Expand Swiss CRM: Localize email marketing for Switzerland, currently the cleanest market (lowest return/chargeback rate), but without existing email flows.Expand to marketplaces: Launch the catalog on major international marketplaces using existing product feeds and fulfillment infrastructure.Scale up paid social: Further scale up Meta, TikTok, and Snapchat advertising accounts in international markets where investment is still relatively low.Daily ActivitiesMonitor daily orders and automated shipping via 3PL.Manage paid media spending and campaign performance across digital advertising channels.Manage customer service SLAs and review workflows.Coordinate with key suppliers and fulfillment partners as needed.Reason for sale: The founders are shifting their focus, capital, and time to other projects.Transition support included: Up to 90 days of dedicated transition support is included to ensure a smooth handover to the new team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

For those who want to start a business in the fashion industry but don’t want to compete with every run-of-the-mill fashion store. This is a private label with its own collection—a unique concept in the wedding industry. The value lies primarily in the inventory. There is a physical store (lease agreement). However, the store is not location-dependent (customers now come from far and wide) and can therefore relocate. The website and online store are included, as well as the Instagram account (6,600 followers) and TikTok account. There is tremendous growth potential in the business, particularly in the online store. We’d be happy to explain how you can expand the collection, design a new one, and start production so that you can maintain your own brand. Design experience is not required.