Profitable European Home Decor and Lighting Brand — Operating in 17 Markets, With No Inventory, and Significant Growth Potential

Asking price €233,000.00

Financial data

Turnover / Revenue €977,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €154,000.00
Profit margin +/- 15%

Premium lighting is purchased by customers who want to decorate their homes, not by bargain hunters. This is reflected in the figures. The average order value is €131.50, meaning that a single sale more than covers the acquisition costs. Over the past twelve months, the company generated €977,000 in revenue and €154,000 in normalized net income. The online store was launched in February 2025 and, in just 15 months, grew to an annual revenue run rate of €1.28 million, based on the results from May 2026.

 

Virtually all revenue has been generated through Google Ads. Meta Ads and TikTok Ads have never been used, leaving a completely untapped acquisition channel available to a new owner.

 

Operationally, a solid foundation is already in place. Google Ads campaigns are running in 17 different countries, ensuring the company is not dependent on a single market. To date, 14,428 customers have made a purchase, and Klaviyo has 11,357 contacts, supported by 75 automated email flows across 13 local markets. This email infrastructure is fully set up but currently generates less than 1% of revenue. Thanks to the 100% dropshipping model, no inventory or warehouses are required. Orders are automatically forwarded from Shopify to the dedicated fulfillment partner, who handles delivery within 6 to 14 days.

 

At a Glance

  • Business Model: DTC e-commerce, 100% Dropshipping (No Inventory)
  • Founded: February 2025
  • TTM Revenue: €977,000
  • TTM Net Income: €154,000
  • Net Margin: 15.7%
  • Average Order Value (AOV): €131.50
  • Gross Margin: 63.2%
  • Google Ads ROAS: 2.31x
  • Operates in: 17 countries
  • Customer base: 14,428 customers
  • Klaviyo contacts: 11,357
  • Operating model: Fully automated Shopify dropshipping business
  • Managing customer inquiries and support through Reamaze
  • Monitoring order processing and shipping between Shopify and the fulfillment partner
  • Maintaining contact with suppliers via WhatsApp and Slack
  • Managing Google Ads and email marketing partners to ensure performance
  • Adding new products using the product listing bot
  • Implementing website updates and conversion rate optimization (CRO)
  • Monitoring financial performance and key KPIs
  • Launch social media advertising. Meta, TikTok, and Pinterest have never been used before. Home & living is a highly visual category with products that are ideally suited for these platforms and can appeal to new customer groups.
  • Get more out of email marketing. The automated workflows and contact database are already in place. By further optimizing the existing Klaviyo campaigns, a new owner can generate additional revenue in a cost-effective way.
  • Improve the conversion rate. The online store already receives a steady stream of visitors via Google Ads. As a result, small improvements to the website can directly lead to increased revenue from existing traffic.
  • Further expand the product range. Thanks to the product listing bot, new products can be added daily without additional staffing costs or operational complexity.
  • Strengthen the brand experience. By further optimizing customer support and communication regarding deliveries, customer satisfaction can be increased and repeat purchases can be encouraged in the long term.

Unique features

  • €977,000 in TTM revenue and €154,000 in net income, underscoring the company's consistent profitability and proven market demand.
  • Internationally diversified revenue, with profitable operations in 17 countries and no dependence on any single market.
  • A proven Google Ads strategy, accounting for approximately 95% of revenue with a stable blended ROAS of 2.31x.
  • A gross margin of 63.2%, which provides room for further scaling up and expansion of marketing activities.
  • A completely asset-light business model, with no inventory, warehouse, or working capital tied up in inventory.
  • Comprehensive email marketing infrastructure, including 75 active Klaviyo flows across 13 markets and supported by more than 11,000 contacts.
  • A large customer base, consisting of more than 14,400 customers acquired through profitable paid marketing.
  • Transferable supplier and agency relationships, allowing a new owner to easily take over the business and continue operations with minimal disruption.
Legal form
Company
Number of employees
2
Customer type
B2C (Business to Consumer)
Active since
2025
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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This company is a scalable, trend-driven direct-to-consumer streetwear and fashion brand that operates through seven major localized online stores and serves customers in more than 80 countries. The company offers a carefully curated and visually appealing clothing collection, featuring viral hero products in outerwear, signature zippered items, and essential streetwear pieces.By combining an automated operational structure with a capital-efficient, on-demand hybrid fulfillment model, the company maintains no physical inventory and ties up no capital in inventory. Customers pay at checkout before supplier invoices are settled, allowing the company to finance its growth using its own working capital. This results in $10.3 million in TTM revenue and $1.33 million in TTM net income. With a TTM gross margin of 64.2%, an email list of 628,000 contacts, and significant untapped potential in paid social, marketplaces, and CRM, this company offers a highly scalable digital asset with ample room for further growth.Continuation of Business Operations: For investors or hands-off buyers seeking a turnkey business, up to 90 days of dedicated transition support is included to ensure a smooth handover of systems, suppliers, and operational processes. As the buyer, you have complete discretion to decide whether you want to continue using this support after the acquisition or take over day-to-day operations yourself.Key HighlightsTTM revenue: $10,300,000TTM net income: $1,330,000 (12.9% net margin)Gross margin: 64.2% total (COGS 35.8% / $3,687,267)Revenue growth: TTM revenue of $10.3 million, compared to $6.01 million in fiscal year 2025Geographic reach: 7 localized online stores operating in over 80 countries (key markets: UK, Germany, Netherlands, France, Australia, US, Switzerland)Core Platform: Shopify | Meta Ads | Google Ads | TikTok Ads | Klaviyo | Proprietary Tracking App | On-Demand FulfillmentTeam continuity: Two existing team members are available to remain with the company following the acquisition and provide further operational support.Investment HighlightsStrong unit economics: A TTM gross margin of 64.2% and an average order value of $91.09 provide significant room to absorb acquisition costs while maintaining strong profitability.Capital-light fulfillment structure: No physical inventory is held. Products are sourced quickly and shipped directly to customers via an established 3PL partner, including custom-branded packaging. This eliminates inventory risks and large upfront capital commitments.Self-funded growth model: Customers pay at checkout via integrated payment processors before supplier and shipping invoices are settled, ensuring a favorable working capital cycle.Proprietary technology stack: Includes a custom Shopify app for live order tracking, real-time COGS tracking, and automated fraud filtering, all of which are fully transferred upon sale.Large in-house customer base: An extensive customer database of 628,623 total email profiles (303,605 active contacts) spread across localized accounts offers immediate potential for additional revenue from repeat purchases.Market PotentialThe global streetwear and fashion e-commerce market offers several clear opportunities for further expansion:Visual product segment: The broad, trend-driven clothing assortment and attractive price points for impulse purchases ($35–$180+) are well-suited for scalable customer acquisition through paid social channels such as Meta, TikTok, Snapchat, and Pinterest.Multi-market infrastructure: Seven localized online stores already serve key international markets in local languages and currencies, enabling geographic expansion without setting up separate infrastructure.Google Merchant Center activation: The company currently has 0% GMC integration across all stores, which offers a significant untapped acquisition channel on top of existing Google Search campaigns.Marketplace expansion: The company has not yet generated any revenue through marketplaces, which presents a direct opportunity for expansion via major European and international e-commerce marketplaces.Lifecycle marketing not yet fully leveraged: Significant revenue opportunities remain untapped through the expansion of post-purchase email flows, VIP loyalty campaigns, and win-back sequences for the active email list.Marketing & Growth StructureMulti-channel acquisition: A proven multi-channel advertising setup that generates $10.3 million in TTM revenue on $4.39 million in ad spend (2.35x blended ROAS) via Meta, Google Search, TikTok, Snapchat, and Pinterest.Klaviyo Email Database: 303,605 active profiles (628,623 total contacts) spread across localized email accounts.Proprietary app & operations: In-house developed Shopify tracking/fraud app and automated logistics integration with 24-hour dispatch SLAs.Multi-market Shopify infrastructure: 7 separate Shopify online stores, localized for key European, North American, and Asia-Pacific markets.Assets included in the saleAll 7 turnkey Shopify online stores and 11 proprietary domain names.Full ownership of the brand name, trademarks, and extensive media libraries.Proprietary custom Shopify app for tracking, fraud prevention, and COGS management.Localized Klaviyo accounts with 628,623 total profiles (303,605 active profiles).Fully operational advertising accounts (Meta, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) and Google Analytics properties.Existing supplier contracts, custom packaging agreements, and an established primary 3PL fulfillment structure.Complete product catalog, product photography, and creative ad assets.Competitive PositionUnlike traditional apparel companies that require large upfront investments in inventory, this company operates using an optimized on-demand fulfillment model:No inventory commitment: Products are purchased from suppliers only after customers have paid at checkout. This eliminates warehouse costs, inventory write-downs, and seasonal inventory risks.Global e-commerce infrastructure: Seven separate online stores already serve more than 80 countries, enabling international scalability without a proportional increase in operating overhead.Strong gross margins: A TTM gross margin of 64.2%, supported by competitive supplier prices and a strong average order value of $91.09.Growth & Scaling OpportunitiesActivate Google Merchant Center: Launch Google Shopping feeds for all 7 online stores to capture traffic with high purchase intent.Monetize the Klaviyo database: Implement structured lifecycle flows, VIP programs, and weekly campaign/drop emails for 303,000 active profiles.Expand Swiss CRM: Localize email marketing for Switzerland, currently the cleanest market (lowest return/chargeback rate), but without existing email flows.Expand to marketplaces: Launch the catalog on major international marketplaces using existing product feeds and fulfillment infrastructure.Scale up paid social: Further scale up Meta, TikTok, and Snapchat advertising accounts in international markets where investment is still relatively low.Daily ActivitiesMonitor daily orders and automated shipping via 3PL.Manage paid media spending and campaign performance across digital advertising channels.Manage customer service SLAs and review workflows.Coordinate with key suppliers and fulfillment partners as needed.Reason for sale: The founders are shifting their focus, capital, and time to other projects.Transition support included: Up to 90 days of dedicated transition support is included to ensure a smooth handover to the new team. For hands-off buyers, two key employees are also open to staying on board under an agreed-upon structure to manage day-to-day operations and growth.

Price €3,510,000.00
Retail

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