Thriving wholesale business in pedicure and cosmetics, offering salon furnishings and a strong in-house skincare brand
This acquisition is an opportunity for an entrepreneur who wants to start a business or expand an existing one using a strong brand in the pedicure and beauty care industry.
Founded in 1974 as a supplier to the pedicure industry, the company has established a strong position in the pedicure market over the past 52 years. The product range has gradually and successfully expanded to include a wide variety of products for manicure, beauty, makeup, and salon furnishings, while the core business has always remained focused on pedicure.
Own Line of Care Products
A notable development within the company is the creation of its own product line, O’Sea, specially designed for the pedicure sector. These products now account for 17% of the company’s total revenue. Customer analysis shows that two-thirds of the wholesaler’s customers purchase products from its own care brand.
What makes the in-house O’Sea brand attractive?
· A high gross margin,
· Brand recognition in the pedicure sector,
· An asset-light model: production is outsourced, so there is no production infrastructure that needs to be taken over. A definite plus!
· The brand has a healthy customer base.
· Growth potential: precisely because the brand is well-known within the sector, there are numerous opportunities for further expansion (new products, other countries, other channels).
DAY-TO-DAY OPERATIONS
· Taking orders via phone and/or the online store: processing sales, packing, and shipping orders/logistics
· Follow up with beauty schools regarding annual product purchases
· Visiting existing B2B clients or recruiting new B2B clients
· Open house events with workshops
· Products compliant with European cosmetics directives: All PIF dossiers and CPNP
· A stable and thriving wholesale business with 52 years of experience in the industry, well-known and well-loved by a broad and loyal customer base.
· A profitable range of quality products and competitive salon furnishings, with an emphasis on pedicures
· Our own high-quality skincare brand, O’Sea, with a strong market share and growth potential
· Generous profit margins
· A steady client base of beauty care training schools
· Corporate identity: well-developed corporate identity and branding, including a website, packaging, and marketing materials
· Ready to operate immediately, with the option to continue operations right away
Please contact us via the contact form on Overnamemarkt, explaining your connection to the industry and why you are interested in this business. What are your questions and expectations? Why do you wish to take over this business?
Unique features
- Expansion of the professional salon network
- further commercial expansion in Belgium
- a relaunch of B2C and e-commerce
- digital marketing and lead generation;
- expansion into neighboring countries;
- further development of the brand as a premium foot care label
- Legal form
- Sole proprietorship
- Number of employees
- 1
- Customer type
- B2B (Business to Business)
- Active since
- 1980
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.