Profitable skincare and beauty device brand — €140,000 in net profit per year, 41.56% repeat customers
Financial data
This is one of those rare e-commerce brands that has already done the hardest part: it’s turning a profit, and customers keep coming back. Over the past twelve months, €478,000 in revenue was converted into a net profit of €140,000—a 29.4% margin that most store owners can’t even come close to achieving. The business revolves around one main product: the “Energizing Beauty Light” (a light therapy device). In addition, there’s a range of high-margin consumables that drive repeat purchases, such as serums, oils, treatments, and collagen products. The device attracts customers, while the consumables ensure a steady stream of revenue. And customers keep coming back: 41.56% of all customers the brand has ever had have made a repeat purchase.
A company that generates €140,000 in profit annually, without ever having used paid search ads or sold outside of two small countries.
That’s exactly what makes this so interesting. Nearly every sale comes from a single channel: Meta ads, using the same proven strategies for over 18 months now. No Google Shopping. No Performance Max. No operations outside the Netherlands and Belgium. You’re not buying a project that needs fixing up; you’re buying a machine that’s already running perfectly, but with the throttle only half open.
Moreover, the business operations are efficient and streamlined. Inventory is stored in an external warehouse in the Netherlands and shipped to order; there’s no lease, no packing table, and no hassle with logistics late into the night. Through a Typeform skin type quiz, new buyers are automatically directed into Klaviyo workflows that welcome them, offer upsells, and re-engage them—while you sleep. The list has 5,307 subscribers, and the database contains 6,718 buyers. The rating is 4.7 out of 5, based on 252 reviews. This is a reliable brand that runs like clockwork.
At a Glance
Business model: In-stock, shipping via a Dutch 3PL partner
Launch: November 2023
Revenue over the past 12 months: €478,000
Net profit over the past 12 months: €140,000 (margin of 29.4%)
Average order value: €95.96
Repeat customers (total): 41.56%
Repeat customers (last 90 days): 56.47%
Rating: 4.7/5 · Trustpilot (252)
Markets: Netherlands & Belgium
Customer Service
Order and Shipping Coordination
Supplier Management
Marketing and Advertising Management
Website optimization and CRO
Financial monitoring
Launch large-scale international expansion: Immediately deploy the brand’s existing, high-performing Meta ads in major neighboring markets such as Germany, France, and the UK, without the need for regulatory or product adjustments.
Expand Google Shopping & PMax: Develop a robust Google Ads Shopping architecture to effortlessly capitalize on high-intent search volume within the beauty sector in a previously untapped area of paid search results.
Implement subscriptions for consumables: Scale and market the existing collagen powder subscription to convert the loyal customer base into automated, monthly recurring revenue.
Maximize conversions via Klaviyo flows: Optimize the copy and layouts of active email flows (spanning 75 country regions) to maximize revenue throughout the entire customer lifecycle from the 5,307 active profiles.
Automate core skincare knowledge: Convert skin test data and the founder’s expertise into streamlined customer communication templates to ensure consistent, high-quality support.
Reactivate organic content channels: Restructure the organic distribution funnels on YouTube, Instagram, and in private groups to capitalize on cumulative streams of free traffic.
Document agreements with suppliers in writing: Convert current informal agreements regarding design protection into written contracts to safeguard the brand’s long-term value and security.
Unique features
- Revenue of €478,000 over the past twelve months and an adjusted net income of €140,000, indicating strong financial performance and a rock-solid net margin of 33.8%.
- Unprecedented retention performance, with a repeat purchase rate of 41.56% over the entire lifetime and a return rate of 56.47% for buyers from the past 90 days.
- Excellent scores for brand sentiment and trust, with a customer rating of 4.6/5 based on hundreds of verified buyers who are satisfied with their delivery.
- Excellent scores for brand sentiment and trust, with a customer rating of 4.6/5 based on hundreds of verified buyers who are satisfied with their delivery.
- A ready-to-use logistics backend setup for 3PL, ensuring efficient operations with low overhead that runs smoothly with minimal time commitment per week.
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2023
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
