A thriving online plant store with a large organic reach

Asking price €35,000.00

Financial data

Turnover / Revenue €135,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €15,000.00
Profit margin +/- 15%

An established Shopify online store in a green, seasonal lifestyle niche. Fully operational, with strong organic visibility, an engaged community, and a clear seasonal pattern that leaves room for targeted growth. Ideal for an entrepreneur, marketer, or investor who wants to build on a running platform rather than start from scratch.

The name and URL will be shared after a brief introduction and the signing of an NDA.

 

Why this shop is interesting

This online store doesn’t rely on expensive ads, but on a foundation that’s hard to replicate: organic reach and a genuine community.

  • 13,000+ organic visitors per month. Consistent traffic from Google and direct visits, without reliance on paid media. That means a low entry cost and a strong starting point for conversion optimization.
  • 3,000+ email addresses. An in-house mailing list is the most valuable channel in e-commerce: you reach your customers directly, without intermediaries and without an advertising budget.
  • 2,500+ followers on Instagram. An established, engaged social media channel that helps drive repeat purchases and brand awareness.
  • History as a brick-and-mortar store. The shop has offline roots, which ensures an authentic brand story and a loyal customer base—not just another anonymous dropshipping brand.
  •  

Clear seasonal pattern = predictable peaks

Sales experience two strong peaks per year: September and December. This makes revenue predictable and offers concrete levers to capitalize on (inventory planning, campaigns, email flows around the peak months). Outside of the peak periods, there’s room to even out the year’s performance and increase average monthly revenue.

 

Growth potential

The foundation is in place; the potential for further growth remains largely untapped. Specific growth opportunities:

  • Further automate and expand email marketing (flows, segmentation) using a list of 3,000+ contacts.
  • Conversion optimization for the existing 13,000 monthly visitors; even small improvements yield immediate results here.
  • Expand the product range and implement cross-selling strategies around existing peak periods.
  • Add paid ads as an additional growth driver, on top of the organic foundation.
  • Use the social media community (Instagram + potentially new channels) more actively to drive revenue.
  •  

Smooth transition with professional support

The acquisition will be guided by a Shopify agency that’s ready to support the new owner for 3 months after the handover. Technical support, maintenance, and optimization are therefore covered during the critical onboarding period—you won’t be on your own.

 

Interested?

Request the full financial figures and the name of the store during a brief introductory meeting. Financial details (revenue, margin, asking price) will be shared after signing an NDA.

The company does not rely on a single source of revenue, but on three complementary pillars. This diversification makes revenue more stable and less susceptible to fluctuations in any single channel.

  • B2C: the online store. 
    • The core business面向 consumers: online sales via the Shopify platform, supported by strong organic reach, its own email database, and an engaged community. This is the most scalable component and offers the greatest potential for growth.

 

  • B2B: contracts with businesses.
    • Business customers generate larger, recurring orders and a higher average order value than retail sales. These relationships offer predictability and room for further expansion.

 

  • Government: fixed-term contracts.
    • Fixed, recurring agreements with the government provide a stable revenue base. This type of customer is loyal, pays reliably, and ensures a solid, predictable foundation for annual revenue.

 

Together, these three pillars create a healthy mix: the online store drives growth and volume, while B2B and government contracts provide recurring, predictable revenue.

The foundation is in place; the upper structure remains largely untapped. The greatest potential lies in three levers that can structurally boost revenue:

 

  • Maintenance contracts. The biggest opportunity. 
    • Recurring maintenance contracts convert one-time sales into recurring, predictable revenue with high margins and strong customer loyalty. Existing B2B and government relationships are a natural starting point for rolling this out.

 

  • Expansion of government contracts.
    • The company already has established agreements with the government: a proven, reliable channel. Expanding this further to include additional services, regions, or agencies offers immediate, stable revenue growth.

 

  • Linking inventory to a supplier.
    • Currently, on average, only 15% of the product range is in stock, resulting in many lost sales. By linking inventory directly to a supplier, you can always make sales; this alone can significantly increase conversion rates and revenue from the existing 13,000 monthly visitors, without any additional marketing costs.

Unique features

  • Strong email list
  • Strong after-sales service
  • High SEO score: lots of visitors without paying for advertising
Location
Leuven, Vlaams-Brabant
Legal form
Company
Number of employees
1
Customer type
B2B (Business to Business), B2C (Business to Consumer), Governments
Active since
2022
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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