A thriving online plant store with a large organic reach

This is one of those rare e-commerce brands that has already done the hardest part: it’s turning a profit, and customers keep coming back. Over the past twelve months, €478,000 in revenue was converted into a net profit of €140,000—a 29.4% margin that most store owners can’t even come close to achieving. The business revolves around one main product: the “Energizing Beauty Light” (a light therapy device). In addition, there’s a range of high-margin consumables that drive repeat purchases, such as serums, oils, treatments, and collagen products. The device attracts customers, while the consumables ensure a steady stream of revenue. And customers keep coming back: 41.56% of all customers the brand has ever had have made a repeat purchase.A company that generates €140,000 in profit annually, without ever having used paid search ads or sold outside of two small countries.That’s exactly what makes this so interesting. Nearly every sale comes from a single channel: Meta ads, using the same proven strategies for over 18 months now. No Google Shopping. No Performance Max. No operations outside the Netherlands and Belgium. You’re not buying a project that needs fixing up; you’re buying a machine that’s already running perfectly, but with the throttle only half open.Moreover, the business operations are efficient and streamlined. Inventory is stored in an external warehouse in the Netherlands and shipped to order; there’s no lease, no packing table, and no hassle with logistics late into the night. Through a Typeform skin type quiz, new buyers are automatically directed into Klaviyo workflows that welcome them, offer upsells, and re-engage them—while you sleep. The list has 5,307 subscribers, and the database contains 6,718 buyers. The rating is 4.7 out of 5, based on 252 reviews. This is a reliable brand that runs like clockwork. At a GlanceBusiness model: In-stock, shipping via a Dutch 3PL partnerLaunch: November 2023Revenue over the past 12 months: €478,000Net profit over the past 12 months: €140,000 (margin of 29.4%)Average order value: €95.96Repeat customers (total): 41.56%Repeat customers (last 90 days): 56.47%Rating: 4.7/5 · Trustpilot (252)Markets: Netherlands & Belgium

Sale of an established European player in the premium outdoor, country, and lifestyle segments. The brand has enjoyed an excellent reputation for more than 50 years and is known for its high-quality, functional, and timeless collections.

This offer pertains exclusively to the transfer of the business assets/the BON DÉPART concept, not the sale of the company.BON DÉPART is the first gift set to combine cycling culture and Belgian beer tradition in a single premium package. A fully developed, scalable, and plug-and-play product with a strong brand identity, high retail impact, and proven appeal among cycling fans, tourists, and gift buyers. A unique Belgian concept with a strong brand identity and high commercial potential. Realistic and achievable annual revenue of more than 50,000 euros, depending on the buyer’s commitment and existing network. What is included in the acquisition price of 35,000 euros?Intensive development of the conceptFully developed brand identityProfessional packaging (design, digital files, etc.)1,000 gift packages already produced, ready for immediate resale to retailers and your own network“Do you see commercial opportunities for BON DÉPART in your network or region? Contact us via Overnamemarkt for more information.”“The shares of the current company are not part of this acquisition.”