Business for Sale: BON DÉPART – Belgian Cyclists' Beer Box
Financial data
BON DÉPART is the first gift set to combine cycling culture and Belgian beer tradition in a single premium package. A fully developed, scalable, and plug-and-play product with a strong brand identity, high retail impact, and proven appeal among cycling fans, tourists, and gift buyers.
A unique Belgian concept with a strong brand identity and high commercial potential.
Realistic and achievable annual revenue of 80,000 euros, depending on the buyer’s commitment and existing network
The price of 35,000 euros includes the intensive development of the concept, the fully developed brand identity, the professional packaging, and the 1,000 gift sets already produced, ready for immediate resale to retailers and the network.
Concept:
The “BON DÉPART” gift set contains three distinctive beers, each paired with an iconic cycling jersey:
- Leader – born champion (yellow jersey)
- Breakaway Rider – explosive power (green jersey)
- Mountain Hero – scaling new heights (polka-dot jersey)
In addition to their original names, the three beers each have a corresponding slogan, and the packaging is adorned with a dynamic ribbon featuring the Belgian tricolor in a premium layout depicting three cyclists in watercolor.
Contents: 3 x 33 cl: 2 premium lagers at 5.5% ABV + 1 non-alcoholic variant, suitable for a wide audience. Can be expanded to include cans and limited editions.
Why this concept is so unique:
- First-to-market advantage —no competition in this niche
- Cycling = a national passion, but no beer brand has claimed that space as a gift package or brand.
- Strong cultural roots of cycling and high brand recognition
- Visually striking packaging with high impulse-buy appeal
- Wide range of applications: retail, tourism, sporting events, cycling clubs, gift shops, corporate gifts
- Perfect timing: Tour de France, classics, and year-round media relevance
- Fully developed: ready for immediate market launch
Flexible production
The BON DÉPART beers can be produced at any brewery.
Currently, the beers are produced at BCB Menen, but this is not binding; the buyer is free to choose their own brewing partner, as the branding is separate from production.
This makes the business concept operationally flexible, scalable, and plug-and-play.
Unique features
- Storytelling from concept to strategic foundation—scalable and reproducible—strong identity, trademark registration—premium, distinctive, and sales-oriented
- Location
- Evergem, Oost-Vlaanderen
- Legal form
- Company
- Number of employees
- 1
- Customer type
- B2B (Business to Business), B2C (Business to Consumer)
- Active since
- 2023
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
