Acquisition of an e-commerce store specializing in ultra-premium spirits (whiskey, rum, and cognac) (Oct)

The company focuses on exclusive and often limited-edition releasesfor an international audience of enthusiasts and collectors. Thanks to this niche positioning, the company achieves high average order values and minimal logistical complexity.

The business currently operates as a sole proprietorshipand can be run entirely from a private residence. The online store ships worldwide and operates 100% B2C.

What does the acquisition include?

The transfer includes the entire business, including:

• brand name and corporate identity
• fully operational online store and domain names
• inventory(estimated at approximately €45,000 in purchase value)
• social media (Facebook and Instagram)
• mailing list with approximately 950 customers
• customer base of international collectors
• supplier contacts

• transfer of know-how and introductions to suppliers

   

The seller also provides for a transition period and training so that the buyer can quickly familiarize themselves with the market and suppliers.

Strengths

• Strong reputationand long history since 2007
• Niche market with an international customer base
• High average order value(± €320 per order)
• Organically built customer basewithout paid marketing
• Very low fixed cost structure
• Business can be run from home

Key financial figures

Revenue

• Average revenue over the last 3 fiscal years: €214,345/year
• Average of 400 orders per year

• Average order value: approx. €320

   

Gross margin

• margin percentage: 23%

   

Cost structure

The company has a very limited fixed cost base:

• hosting and domains: ± €400/year
• email software: ± $126/year
• Google Workspace: approx. €97/year
• storage: currently no costs (home storage)

• no staff

   

Profit

The company generates a current profit for the self-employed individual’s compensation ranging from approximately €13,000 to €22,000, depending on the year.

Valuation

A valuation was performed by an independent third party based on an analysis using various EBITDA and cash flow methods. 

Marketing & Customers

The company grew entirely organicallythrough:

• Instagram and Facebook
• mailing list (open rates between 65% and 79%)
• a niche community of spirits collectors

There is significant growth potential through paid marketing and SEO/SEA.

Growth Opportunities

For a new owner, there are several quick wins:

• expanding the product range
• targeted online marketing campaigns
• combination with a physical store or pickup location
• expansion of international sales

• integration into existing spirits or e-commerce operations

   

Profile of the ideal buyer

This business may be of interest to:

• a brick-and-mortar spirits storelooking to add e-commerce
• an e-commerce player in the spirits sectorlooking to expand
• a passionate spirits enthusiastlooking to start a side business
• an independent bottlerlooking to establish a direct-to-consumer channel

• an e-commerce entrepreneurwho sees growth opportunities

   

Reason for sale

The current owner wishes to transfer the business as part of a career change. A transition period and transfer of know-how are negotiable.

Are you interested in this acquisition? Please submit a message via the interest form with a brief statement of interest and any specific questions.