High-End E-commerce for Ultra-Premium Spirits | Return on Investment > 20% | Turnkey & Scalable (OCT)

Why this is a unique investment:

• Proven track record: Active since 2007 with stable results and a strong SEO position.
• High Margins: Focus on the high-end segment (collectibles and exclusive bottlings) ensures healthy margins.
• Recently updated platform: In 2023, significant investments were made in a new, professional e-commerce platform, ready for scaling up.

• Low overhead: The structure is currently highly efficient, keeping operational costs minimal.

   

Key Financial Figures (based on a professional valuation report by KBC):

• Free Cash Flow: Forecast at €16,533 (2026).
• EBITDA: Forecast of €19,025 (2026).
• Asking Price: In line with the KBC valuation, approx. €30,000 (approx. €75,000, including approx. €45,000 in high-quality, marketable inventory).
• Payback period: Very short payback period

The company focuses on exclusive and often limited-edition releasesfor an international audience of enthusiasts and collectors. Thanks to this niche positioning, the company achieves high average order values and limited logistical complexity.

The business currently operates as a sole proprietorshipand can be run entirely from a private residence. The online store ships worldwide and operates 100% B2C.

What does the acquisition include?

The transfer includes the entire business, including:

• brand name and corporate identity
• fully operational online store and domain names
• inventory(estimated at approximately €45,000 in purchase value)
• social media (Facebook and Instagram)
• mailing list with approximately 950 customers
• customer base of international collectors
• supplier contacts

• transfer of know-how and introductions to suppliers

   

The seller also provides for a transition period and training so that the buyer can quickly familiarize themselves with the market and suppliers.

Strengths

• Strong reputationand long history dating back to 2007
• Niche market with an international customer base
• High average order value(± €320 per order)
• Organically built customer basewithout paid marketing
• Very low fixed cost structure
• Business can be run from home

Key financial figures

Revenue

• Average revenue over the last 3 fiscal years: €214,345/year
• Average of 400 orders per year

• Average order value: ± €320

   

Gross margin

• margin percentage: 23%

   

Cost structure

The company has a very limited fixed cost base:

• hosting and domains: approx. €400/year
• email software: ± $126/year
• Google Workspace: approx. €97/year
• storage: currently no costs (home storage)

• no staff

   

Profit

The company generates a current profit for the self-employed individual’s compensation of between approximately €13,000 and €22,000, depending on the year.

Valuation

A valuation prepared by an independent external party was conducted based on an analysis using various EBITDA and cash flow methods. 

Marketing & Customers

The company grew entirely organicallythrough:

• Instagram and Facebook
• mailing list (open rates between 65% and 79%)
• a niche community of spirits collectors

There is significant growth potential through paid marketing and SEO/SEA.

Growth Opportunities

For a new owner, there are several quick wins:

• expanding the product range
• targeted online marketing campaigns
• combination with a physical store or pickup location
• expansion of international sales

• integration into existing spirits or e-commerce operations

   

Profile of the ideal buyer

This business may be of interest to:

• a brick-and-mortar liquor store or hospitality entrepreneurlooking to immediately add a professional e-commerce platform
• a marketing professional or e-commerce entrepreneur seeking an asset with proven conversion rates to further expand through social advertising
• an e-commerce player in the spiritsindustry looking to expand
• a passionate spirits enthusiastwho wants to combine their passion for spirits with an attractive return

• an independent bottlerlooking to set up a direct-to-consumer channel

   

Reason for sale

The current owner wishes to transfer the business as part of a career change. A transition period and transfer of know-how are negotiable.

Are you interested in this acquisition? Please submit a message via the interest form with a brief statement of interest and any specific questions; after signing an NDA, you will receive access to the valuation report.