Acquisition of an e-commerce store specializing in ultra-premium spirits (whiskey, rum, and cognac) (Oct)
Financial data
This company is a specialized e-commerce retailer of ultra-premium spirits(whiskey, cognac, and rum) and is one of the oldest online retailers in Belgium within this niche. The online store was founded in 2007and launched its fourth-generation websitein 2023.
The purchase price is negotiable.
The company focuses on exclusive and often limited-edition releasesfor an international audience of enthusiasts and collectors. Thanks to this niche positioning, the company achieves high average order values and minimal logistical complexity.
The business currently operates as a sole proprietorshipand can be run entirely from a private residence. The online store ships worldwide and operates 100% B2C.
What does the acquisition include?
The transfer includes the entire business, including:
- brand name and corporate identity
- fully operational online store and domain names
- inventory(estimated at approximately €45,000 in purchase value)
- social media (Facebook and Instagram)
- mailing list with approximately 950 customers
- customer base of international collectors
- supplier contacts
transfer of know-how and introductions to suppliers
The seller also provides for a transition period and training so that the buyer can quickly familiarize themselves with the market and suppliers.
Strengths
- Strong reputationand long history since 2007
- Niche market with an international customer base
- High average order value(± €320 per order)
- Organically built customer basewithout paid marketing
- Very low fixed cost structure
- Business can be run from home
Key financial figures
Revenue
- Average revenue over the last 3 fiscal years: €214,345/year
- Average of 400 orders per year
Average order value: approx. €320
Gross margin
margin percentage: 23%
Cost structure
The company has a very limited fixed cost base:
- hosting and domains: ± €400/year
- email software: ± $126/year
- Google Workspace: approx. €97/year
- storage: currently no costs (home storage)
no staff
Profit
The company generates a current profit for the self-employed individual’s compensation ranging from approximately €13,000 to €22,000, depending on the year.
Valuation
A valuation was performed by an independent third party based on an analysis using various EBITDA and cash flow methods.
Marketing & Customers
The company grew entirely organicallythrough:
- Instagram and Facebook
- mailing list (open rates between 65% and 79%)
- a niche community of spirits collectors
There is significant growth potential through paid marketing and SEO/SEA.
Growth Opportunities
For a new owner, there are several quick wins:
- expanding the product range
- targeted online marketing campaigns
- combination with a physical store or pickup location
- expansion of international sales
integration into existing spirits or e-commerce operations
Profile of the ideal buyer
This business may be of interest to:
- a brick-and-mortar spirits storelooking to add e-commerce
- an e-commerce player in the spirits sectorlooking to expand
- a passionate spirits enthusiastlooking to start a side business
- an independent bottlerlooking to establish a direct-to-consumer channel
an e-commerce entrepreneurwho sees growth opportunities
Reason for sale
The current owner wishes to transfer the business as part of a career change. A transition period and transfer of know-how are negotiable.
Are you interested in this acquisition? Please submit a message via the interest form with a brief statement of interest and any specific questions.
Unique features
- Proven cost-effectiveness
- No personnel or external storage costs
- Ready to move in
- Legal form
- Sole proprietorship
- Customer type
- B2C (Business to Consumer)
- Active since
- 2007
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
