High-End E-commerce for Ultra-Premium Spirits | Return on Investment > 20% | Turnkey & Scalable (OCT)

Asking price €30,000.00

Financial data

Turnover / Revenue €214,345.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €18,052.00
Profit margin +/- 23%

Due to a focus on other professional activities, the founder is offering this unique, profitable e-commerce business in the “ultra-premium spirits” niche for sale. Since 2007, this online store has built a rock-solid reputation and a loyal customer base in the world of exclusive whiskeys, rums, and cognacs. This company is a specialized e-commerce player in ultra-premium spirits(whiskey, cognac, and rum) and is one of the oldest online players in Belgium within this niche. The online store was founded in 2007and launched its fourth-generation websitein 2023.

 

The purchase price is negotiable. 

Why this is a unique investment:

  • Proven track record: Active since 2007 with stable results and a strong SEO position.
  • High Margins: Focus on the high-end segment (collectibles and exclusive bottlings) ensures healthy margins.
  • Recently updated platform: In 2023, significant investments were made in a new, professional e-commerce platform, ready for scaling up.
  • Low overhead: The structure is currently highly efficient, keeping operational costs minimal.

     

Key Financial Figures (based on a professional valuation report by KBC):

  • Free Cash Flow: Forecast at €16,533 (2026).
  • EBITDA: Forecast of €19,025 (2026).
  • Asking Price: In line with the KBC valuation, approx. €30,000 (approx. €75,000, including approx. €45,000 in high-quality, marketable inventory).
  • Payback period: Very short payback period

 

The company focuses on exclusive and often limited-edition releasesfor an international audience of enthusiasts and collectors. Thanks to this niche positioning, the company achieves high average order values and limited logistical complexity.

 

The business currently operates as a sole proprietorshipand can be run entirely from a private residence. The online store ships worldwide and operates 100% B2C.

 

What does the acquisition include?

The transfer includes the entire business, including:

  • brand name and corporate identity
  • fully operational online store and domain names
  • inventory(estimated at approximately €45,000 in purchase value)
  • social media (Facebook and Instagram)
  • mailing list with approximately 950 customers
  • customer base of international collectors
  • supplier contacts
  • transfer of know-how and introductions to suppliers

     

The seller also provides for a transition period and training so that the buyer can quickly familiarize themselves with the market and suppliers.

 

Strengths

  • Strong reputationand long history dating back to 2007
  • Niche market with an international customer base
  • High average order value(± €320 per order)
  • Organically built customer basewithout paid marketing
  • Very low fixed cost structure
  • Business can be run from home

 

Key financial figures

Revenue

  • Average revenue over the last 3 fiscal years: €214,345/year
  • Average of 400 orders per year
  • Average order value: ± €320

     

Gross margin

  • margin percentage: 23%

     

Cost structure

The company has a very limited fixed cost base:

  • hosting and domains: approx. €400/year
  • email software: ± $126/year
  • Google Workspace: approx. €97/year
  • storage: currently no costs (home storage)
  • no staff

     

Profit

The company generates a current profit for the self-employed individual’s compensation of between approximately €13,000 and €22,000, depending on the year.

 

Valuation

A valuation prepared by an independent external party was conducted based on an analysis using various EBITDA and cash flow methods. 

 

Marketing & Customers

The company grew entirely organicallythrough:

  • Instagram and Facebook
  • mailing list (open rates between 65% and 79%)
  • a niche community of spirits collectors

There is significant growth potential through paid marketing and SEO/SEA.

 

Growth Opportunities

For a new owner, there are several quick wins:

  • expanding the product range
  • targeted online marketing campaigns
  • combination with a physical store or pickup location
  • expansion of international sales
  • integration into existing spirits or e-commerce operations

     

Profile of the ideal buyer

This business may be of interest to:

  • a brick-and-mortar liquor store or hospitality entrepreneurlooking to immediately add a professional e-commerce platform
  • a marketing professional or e-commerce entrepreneur seeking an asset with proven conversion rates to further expand through social advertising
  • an e-commerce player in the spiritsindustry looking to expand
  • a passionate spirits enthusiastwho wants to combine their passion for spirits with an attractive return
  • an independent bottlerlooking to set up a direct-to-consumer channel

     

Reason for sale

The current owner wishes to transfer the business as part of a career change. A transition period and transfer of know-how are negotiable.

Are you interested in this acquisition? Please submit a message via the interest form with a brief statement of interest and any specific questions; after signing an NDA, you will receive access to the valuation report. 

Unique features

  • Proven cost-effectiveness
  • No personnel or external storage costs
  • Ready to move in
  • Scalable
  • Korte Return On Investment
Legal form
Sole proprietorship
Customer type
B2C (Business to Consumer)
Active since
2007
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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Price €247,000.00
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