Acquisition of an e-commerce store specializing in ultra-premium spirits (whiskey, rum, and cognac) (Oct)

Guided by Overnamemarkt Sole proprietorship Retail
Asking price Price on request

Financial data

Turnover / Revenue €214,345.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €18,052.00
Profit margin +/- 23%

This company is a specialized e-commerce retailer of ultra-premium spirits(whiskey, cognac, and rum) and is one of the oldest online retailers in Belgium within this niche. The online store was founded in 2007and launched its fourth-generation websitein 2023.

 

The purchase price is negotiable. 

The company focuses on exclusive and often limited-edition releasesfor an international audience of enthusiasts and collectors. Thanks to this niche positioning, the company achieves high average order values and minimal logistical complexity.

 

The business currently operates as a sole proprietorshipand can be run entirely from a private residence. The online store ships worldwide and operates 100% B2C.

 

What does the acquisition include?

The transfer includes the entire business, including:

  • brand name and corporate identity
  • fully operational online store and domain names
  • inventory(estimated at approximately €45,000 in purchase value)
  • social media (Facebook and Instagram)
  • mailing list with approximately 950 customers
  • customer base of international collectors
  • supplier contacts
  • transfer of know-how and introductions to suppliers

     

The seller also provides for a transition period and training so that the buyer can quickly familiarize themselves with the market and suppliers.

 

Strengths

  • Strong reputationand long history since 2007
  • Niche market with an international customer base
  • High average order value(± €320 per order)
  • Organically built customer basewithout paid marketing
  • Very low fixed cost structure
  • Business can be run from home

 

Key financial figures

Revenue

  • Average revenue over the last 3 fiscal years: €214,345/year
  • Average of 400 orders per year
  • Average order value: approx. €320

     

Gross margin

  • margin percentage: 23%

     

Cost structure

The company has a very limited fixed cost base:

  • hosting and domains: ± €400/year
  • email software: ± $126/year
  • Google Workspace: approx. €97/year
  • storage: currently no costs (home storage)
  • no staff

     

Profit

The company generates a current profit for the self-employed individual’s compensation ranging from approximately €13,000 to €22,000, depending on the year.

 

Valuation

A valuation was performed by an independent third party based on an analysis using various EBITDA and cash flow methods. 

 

Marketing & Customers

The company grew entirely organicallythrough:

  • Instagram and Facebook
  • mailing list (open rates between 65% and 79%)
  • a niche community of spirits collectors

There is significant growth potential through paid marketing and SEO/SEA.

 

Growth Opportunities

For a new owner, there are several quick wins:

  • expanding the product range
  • targeted online marketing campaigns
  • combination with a physical store or pickup location
  • expansion of international sales
  • integration into existing spirits or e-commerce operations

     

Profile of the ideal buyer

This business may be of interest to:

  • a brick-and-mortar spirits storelooking to add e-commerce
  • an e-commerce player in the spirits sectorlooking to expand
  • a passionate spirits enthusiastlooking to start a side business
  • an independent bottlerlooking to establish a direct-to-consumer channel
  • an e-commerce entrepreneurwho sees growth opportunities

     

Reason for sale

The current owner wishes to transfer the business as part of a career change. A transition period and transfer of know-how are negotiable.

Are you interested in this acquisition? Please submit a message via the interest form with a brief statement of interest and any specific questions. 

Unique features

  • Proven cost-effectiveness
  • No personnel or external storage costs
  • Ready to move in
Legal form
Sole proprietorship
Customer type
B2C (Business to Consumer)
Active since
2007
Real estate included
No
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

Guided by

Overnamemarkt

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