Profitable E-commerce Fashion & Lifestyle Business for Sale | Asset-Light & Scalable

This company is a trend-driven, direct-to-consumer e-commerce fashion and lifestyle company operating in six European markets. The company offers a broad and visually appealing product range designed to appeal to a wide audience. A single Shopify online store serves multiple markets, with product listings translated by region.

By combining a fully automated catalog system with an asset-light, on-demand fulfillment model, the company maintains no physical inventory and has no capital tied up in inventory. Customers pay at checkout before supplier invoices are settled, allowing the company to finance its growth using its own working capital. This results in $675K in TTM revenue and $120K in net profit. With a TTM gross margin of 66% and multiple untapped acquisition channels, this company offers a scalable digital business with significant growth potential.

Continuation of Operations: For investors or hands-off buyers looking for a turnkey business, a team is ready to continue day-to-day operations, advertising account management, and growth initiatives following the acquisition, in accordance with an agreed-upon management structure. As the buyer, you decide whether to retain the team or take over day-to-day operations yourself.

Key Highlights

• TTM Revenue (August 2025 – July 2026): $675K
• TTM net income: $122K (17.8% net margin)
• Gross margin: 66% overall (COGS 34.1% / $230,106)
• Revenue growth: TTM revenue of $675K, compared to $336K in the 2025 financial statements
• Geographic reach: European markets served through a single Shopify online store
• Core platforms: Shopify | Google Ads | Klaviyo | Automated catalog | On-demand fulfillment
• Team continuity: Two existing team members are available to remain with the company following the acquisition, thereby providing the opportunity for ongoing operational support.

Investment Highlights

• Strong unit economics: A TTM gross margin of 66% provides significant headroom to absorb acquisition costs while remaining profitable.
• Asset-light fulfillment structure: No physical inventory is held. Products are purchased on demand and shipped directly from manufacturing partners to customers, eliminating inventory risk and the need for upfront inventory purchases.
• Self-funded growth model: Customers pay at checkout via Shopify Payments before supplier and agency costs are settled, ensuring a favorable working capital cycle.
• Upside through new channels: All TTM revenue has been generated through Google Ads. Paid social, email campaigns, and marketplace sales have not yet been activated.
• Automated catalog infrastructure: A proprietary listing bot adds approximately 30–50 products daily and generates search-engine-friendly titles and translations for various market languages. The system will be transferred along with the business.

Market Opportunities

The European fashion and lifestyle e-commerce market offers several clear opportunities for further growth:

• Visual product segment: The broad, trend-driven product range and attractive price points for impulse purchases are well-suited for visual acquisition channels such as Meta and TikTok.
• Multi-market infrastructure: A single Shopify online store already serves six European markets through translated product listings, enabling geographic expansion without setting up separate online stores or catalogs.
• Expansion to marketplaces: The company currently generates no revenue through marketplaces, while its automated listing infrastructure already includes the translated, search-engine-friendly catalog needed to launch additional sales channels.
• Existing customer base: There are 18,000 active Klaviyo profiles out of a total of 26,108 collected profiles. This represents a substantial existing audience that is not yet being leveraged through regular campaigns.

Marketing & Growth Infrastructure

• Proven Google Acquisition: A proven Google Ads setup that generates the existing revenue base, with $274K in TTM ad spend and a combined 2.46x revenue-to-ad-spend ratio.
• Klaviyo email database: 18,000 active profiles out of 26,000 collected contacts, with existing workflows already set up. Structured campaign marketing has not yet been activated.
• Automated catalog system: Proprietary listing automation that adds 30–50 products daily with search-engine-friendly titles and translations for each market.
• Multi-market Shopify setup: A single Shopify instance serves six European markets via a translated catalog.

Assets included in the sale

• Shopify online store and domain, including the complete product catalog.
• Proprietary catalog and listing automation and associated infrastructure.
• Klaviyo account with 26,000 collected profiles, including 18,000 active profiles.
• Google Ads account and historical ad data.
• Supplier relationships and relationships with third-party fulfillment partners.
• Brand assets and social media accounts.
• Existing translated product catalog for six European markets.

Competitive Position

Unlike traditional e-commerce companies that must invest in inventory upfront, this company operates on an on-demand fulfillment model:

• No inventory investment: Products are purchased from suppliers only after customers have paid. This eliminates the need for warehouse space, inventory write-downs, and seasonal inventory risks.
• Automated catalog expansion: The company’s proprietary listing bot can add 30–50 products daily with search engine-friendly titles and market-specific translations.
• Infrastructure for six markets: A single Shopify online store already serves six European markets, allowing for geographic expansion without a proportional increase in operational overhead.
• Strong gross margins: TTM gross margin of 66%, with cost of goods sold remaining around 34% of revenue over the past three years.

Growth & Scaling Opportunities

• Launch Meta & TikTok Ads: The visual product range and attractive price points for impulse purchases are well-suited for paid social advertising, which has not yet been tested.
• Activate email marketing: Leverage the 18,000 active Klaviyo profiles through regular campaigns and targeted promotions.
• Expand to marketplaces: Launch the existing translated catalog on relevant European marketplaces, with listing automation already fully in place.
• Scale up existing Google Ads: Continue to optimize the proven Google acquisition strategy, improve efficiency, and expand the product offering.
• Geographic expansion: Leverage the existing multilingual catalog and operational infrastructure to further expand into European markets.

Day-to-Day Operations

• Monitor daily orders and manage automated fulfillment through suppliers via Shopify and the fulfillment platform.
• Monitor Google Ads budgets and campaign performance.
• Manage product additions to the catalog via the automated listing system.
• Monitor customer inquiries and operational requirements.
• Coordinate with suppliers and fulfillment partners as needed.

Reason for sale: The founders are refocusing their attention, capital, and time on other projects.

Included transition support: Up to 90 days of dedicated transition support is included to ensure a smooth handover to your team. For hands-off buyers, two key employees are also open to staying on board to manage day-to-day operations and growth according to an agreed-upon structure.