5 Tips for a Successful Business Advertisement on Overnamemarkt

Drafting a successful business advertisement is an art in itself. You want to attract as many parties as possible while avoiding unrest among staff, customers, and suppliers. That's why the profile must remain anonymous, but still concrete enough to attract the right individuals.

Check out the most popular businesses on Overnamemarkt for inspiration.

Remember: good preparation is half the battle. Start with a clear title: WHAT is for sale WHERE?
Example: 3-star hotel for sale on the Belgian coast

Structure your business ad with these 5 tips:

Tip 1: Describe the activity

• Write 2 or 3 sentences that describe the core activity of your company. Sometimes, you can directly copy this from your own website.
• Mention some key elements such as the number of employees, rooms (for a hotel), or trucks (for a transport company).

Tip 2: Highlight your strengths

• List 2 or 3 strengths of your business, based on your internal SWOT analysis.
• Focus on the elements that will remain even after you, as the owner, have left.

Tip 3: Opportunities for the new operator

• Provide 2 or 3 growth opportunities that the new owner can take advantage of.
• Mention specific opportunities that are unique to your business.

Tip 4: Share key financial figures

• Include revenue, profit, or EBITDA in your business ad and indicate whether these figures are stable, increasing, or decreasing.
• Explain what your asking price is based on, such as the value of the assets, a percentage of revenue, or a multiple of EBITDA.

Tip 5: Specific features and technical elements

• Mention whether the business is a sole proprietorship or a corporation, and what happens to the business real estate.
• Add specific requirements or features such as necessary operating licenses and whether the activities can be easily relocated.
• Let it be known if you are willing to support the new owner after the takeover as an advisor or coach.