Self-defense business with a rock-solid marketing foundation and €198k+ potential
Financial data
Business for sale: established self-defense/personal safety business with a rock-solid organic marketing foundation. €198,000 in revenue potential. This business can either be expanded further or serve as a complement to similar businesses.
The mission is to help people become more resilient and feel safer in life. And to be able to handle violence, even if the attacker is stronger or faster.
I am stepping down for medical reasons and am looking for someone who wants to continue this mission or integrate it into their own business.
ACTIVITIES
Teaching professional self-defense classes and workshops is a valuable activity that will always be in demand. There are always people who feel unsafe or insecure and want to do something about it (without having to practice martial arts for years).
Clients include: companies that want to make their staff more resilient, various organizations, and individuals (including—mostly female—students who feel unsafe on the street, as well as anyone in a customer-facing profession, such as medical professionals, police officers, hospitality workers, real estate agents, and more).
POTENTIAL
Over the past few years, I’ve used my marketing skills to build a lucrative business around my passion for self-defense.
All clients found my services organically (via search engines, AI chatbots, etc.). So it didn’t cost me anything in advertising. I built 7 websites that all rank very high (often #1 on Google), resulting in a steady stream of inquiries.
Potential for 1 instructor (full-time): +/- 16,500 euros in monthly revenue possible (= 198,000 / year). Of course, you can also do this part-time or as a supplement to your existing services.
Specifically, you’re purchasing the inventory value of 53,135 euros at a significant discount: you’ll receive 7 optimized lead-generating websites that rank at the top of Google, including all content (such as over 1,000 blog posts that consistently attract visitors via SEO), and you’ll immediately start receiving a steady stream of inquiries (leads) from businesses and individuals looking for self-defense training. You can easily scale this up with ads or social media, but that’s not required. Plus, you’ll immediately benefit from the established strong reputation, brand name, and a client list with 767 contacts. Just one well-targeted email campaign will get you sign-ups right away. The payback period for your investment is approximately 6 months after launch.
Unique features
- 7 websites with very high search engine rankings and AI chatbots: for a steady stream of free (organic) inquiries (for corporate workshops, private lessons, seminars, etc.)
- high-quality content that ranks well on Google (including 1,000 blog posts on the topic, high-converting landing pages, etc.)
- an excellent reputation (Google reviews, well-known business references, customer experiences)
- list of 767 contacts (students, workshop participants, etc.): 1 effective email campaign = immediate sign-ups
- proven mailing and order form templates and promotional materials
- Prices, copy, and images perfectly tailored to the market that drive conversions
- if desired: purchase of mats/training equipment that is still in stock (optional)
- if desired: private coaching for teacher training (optional)
- Hassle-free transfer of domain names and websites (they can stay live; you get the keys)
- Book value of all websites + content + materials (if starting from scratch): 53,135 euros
- Legal form
- Company
- Customer type
- B2B (Business to Business), B2C (Business to Consumer), Governments
- Active since
- 2023
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
