Profitable online eyewear store | Over 29,000 units sold | High-margin business
Financial data
This company is a performance-driven, direct-to-consumer e-commerce brand operating in the fast-growing eyewear market, targeting digitally active consumers who are looking for eyewear solutions that are both functional and fashionable. It specializes in a focused, design-driven product range of blue-light blocking glasses and fashionable sunglasses, which consistently aligns with modern lifestyle trends and is supported by strong consumer demand in Germany, Austria, Switzerland, and emerging international markets.
With nearly €1.7 million in revenue over the last twelve months (TTM) and a proven product-market fit, the company has positioned itself as a leading player within its niche. The company is supported by a substantial customer base, with approximately 29,000 orders in the past twelve months, including a flagship product that has sold over 29,800 units, providing a strong foundation for further growth and customer retention.
The company operates with a streamlined, asset-light business model powered by Shopify and supported by fully outsourced fulfillment and automated customer service systems. This keeps operational complexity low and eliminates the need for in-house warehouse management or intensive day-to-day management.
Customer acquisition takes place through a diversified marketing structure consisting of Meta, TikTok, and Google Ads, supported by a proven UGC-driven creative strategy and active Klaviyo retention systems. With significant growth opportunities in international expansion, Performance Max campaigns, influencer partnerships, affiliate marketing, and customer retention optimization, the company offers clear potential for further growth—making it an attractive acquisition opportunity within the fast-growing market for eyewear and digital lifestyle accessories.
At a Glance
Business Model: Direct-to-Consumer (DTC) e-commerce brand with outsourced fulfillment
Year of launch: 2023
TTM revenue: €1.7M
TTM net profit: €388
Average Order Value (AOV): €51.69
Market position: Performance-driven direct-to-consumer eyewear brand active in Germany, Austria, and Switzerland, specializing in blue-light blocking glasses and fashionable sunglasses. The company combines a proven product-market fit, strong unit economics, and a diversified multi-channel acquisition strategy via Meta, TikTok, and Google Ads, targeting a growing audience of digitally active consumers seeking both functional and fashionable eyewear.
What sets this company apart
Proven product-market fit
The company operates within the growing eyewear market and offers a focused portfolio of blue-light blocking glasses and fashionable sunglasses, tailored to digitally active consumers. The flagship product has sold over 29,800 units, demonstrating strong market validation and high consumer demand. This targeted product strategy has enabled the company to build a recognizable position in the DACH region, with room for future product expansion.
High-growth, multi-channel revenue driver
Since its launch in 2023, the company has rapidly scaled up to nearly €1.7M in TTM revenue. Customer acquisition is driven by a diversified marketing structure across Meta, TikTok, and Google Ads, reducing reliance on any single platform and creating a resilient growth engine. No single advertising channel accounts for more than 44% of total ad spend, which significantly lowers acquisition risk.
Excellent unit economics
The company benefits from industry-leading unit economics with an average order value of €51.69, product costs of approximately €2–3 per unit, and gross margins of around 82%. This strong foundation offers significant flexibility for customer acquisition, international expansion, and further optimization of profitability.
Streamlined, asset-light operation
The company operates a highly efficient outsourced fulfillment model, supported by logistics partners and automated customer service systems. With no in-house warehouse, limited staffing requirements, and comprehensive operational documentation, complexity remains low while scalability is high.
Large customer base & retention infrastructure
The company has processed approximately 29,000 orders in the past twelve months and has a strong base of repeat customers. This is supported by an active Klaviyo email marketing structure, documented operational processes, automated customer service workflows, and a proven UGC-driven creative system that continues to efficiently drive both acquisition and retention.
- Monitor customer service performance and coordinate with the part-time customer service representative.
- Oversee order processing, fulfillment processes, and shipment tracking via Shopify and fulfillment partners.
- Manage supplier relationships and restock inventory.
- Monitor the performance of Meta, TikTok, and Google Ads and test new creatives.
- Manage Klaviyo email marketing campaigns and retention initiatives.
- Implementing website updates and conversion rate optimization (CRO).
- Tracking key financial and operational performance metrics.
- €1.7 million in TTM revenue and €388,000 in TTM EBITDA, demonstrating strong financial performance and a healthy EBITDA margin of 22.8%.
- Excellent unit economics, supported by approximately 82% gross margins, an average order value (AOV) of $59.87, and product costs of just $3–4 per unit.
- Proven product-market fit, underscored by a flagship product that has sold over 29,800 units, validating strong and sustained consumer demand.
- Diversified multi-channel acquisition engine, with profitable advertising campaigns via Meta, TikTok, and Google Ads, which reduces platform concentration risk and supports scalable growth.
- Strong market position within the DACH region, operating in Germany, Austria, and Switzerland, with early validation of expansion opportunities in premium international markets such as the United States.
- Highly automated, asset-light operational model, supported by outsourced fulfillment partners, automated customer service systems, and comprehensive SOP documentation, enabling efficient operations with minimal owner involvement.
- Established brand structure, including a proven UGC creative framework, Klaviyo retention systems, supplier relationships, social media assets, and documented operational processes that facilitate a smooth transfer of ownership.
- Scalable growth foundation, with significant opportunities in international expansion, influencer partnerships, Performance Max campaigns, retention marketing, and product line expansion.
Unique features
- Expand internationally into markets such as the United States, the United Kingdom, and other European countries.
- Scale your Google Shopping and Performance Max campaigns to attract more customers with high purchase intent.
- Optimizing Klaviyo email marketing to increase repeat purchases and customer lifetime value.
- Expand influencer and UGC partnerships using the existing, proven creative framework.
- Increasing profitability by optimizing advertising and operational processes.
- Introducing new products, bundles, and accessories to increase the average order value.
- Strengthening customer retention through improved post-purchase and loyalty initiatives.
- Further automation of operations to improve efficiency and scalability.
- Legal form
- Company
- Customer type
- B2C (Business to Consumer)
- Active since
- 2023
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
