Automated fashion and lifestyle online store
Financial data
This company is a performance-driven, direct-to-consumer e-commerce retailer operating in the lucrative niche of general consumer goods, targeting digitally active consumers seeking fashion, accessories, electronics, and lifestyle products. The company specializes in a dynamic and trend-driven product offering curated through an efficient automated system, continuously aligned with modern lifestyle trends and supported by strong consumer demand in France, Italy, and Spain.
With over €455K in revenue over the last twelve months (TTM) and a proven product-market fit, the company has established itself as a stable and active revenue stream with 18 months of operational history. To date, the company has processed 9,953 orders and served 25,675 customers, providing a strong foundation for further growth and customer retention.
The company operates according to a streamlined and capital-light business model powered by Shopify and supported by 100% outsourced fulfillment via Service Points and automated customer service systems. This keeps operational complexity low, with no inventory risk, no capital expenditures (capex), and no day-to-day involvement in warehouse management.
Customer acquisition is driven by a proven Google Ads engine with a strong TTM ROAS of 2.68, supported by an active Klaviyo retention system with over 18,404 profiles. With significant growth opportunities in international expansion (such as Germany and the Netherlands), activating Meta and TikTok traffic, and optimizing email flows, the company offers clear opportunities for further growth. This makes it an attractive acquisition opportunity at a multiple of 2.40x net profit.
At a Glance
Business model: 100% Dropshipping
Founded: 2024
TTM Revenue: €455K
TTM Net Profit: €97K
Average Order Value (AOV): €55.42
Market Position: High-performing European e-commerce store in general consumer products, primarily active in France, Italy, and Spain, specializing in fashion, accessories, electronics, and lifestyle products. The company combines 18 months of proven operational history, excellent unit economics (65.9% gross margin), and a highly efficient, self-managed Google Ads acquisition engine with a TTM ROAS of 2.68, serving a growing customer base of over 25,000 customers.
- Monitoring customer service performance
- Monitoring automated order processing
- Managing supplier relationships
- Monitoring the performance of Google Ads campaigns
- Managing Klaviyo email marketing campaigns
- Monitoring product listings
- Tracking key financial and operational performance indicators
- Strong financial performance, with a proven and active revenue stream that generated €455K in TTM revenue and €97K in TTM net profit, with a stable TTM net margin of 21.4%.
- Excellent unit economics, supported by a verified gross margin of 65.9%, an average order value of €64.14, and a pricing strategy where products are consistently sold at three times the cost price.
- Proven product-market fit, with 9,953 completed orders and 25,675 customers over an 18-month operational history, indicating strong and sustainable demand from European consumers.
- Highly efficient acquisition engine, powered by a standalone Google Ads account with a TTM ROAS of 2.68 on an advertising budget of €162K. Thanks to a break-even ROAS of just 1.8, the company offers a comfortable safety margin of 48%.
- Established presence in multiple markets, with customers primarily in France (49%), Italy (22.5%), and Spain (22.5%), demonstrating the scalability of the product offering without requiring adjustments to products or suppliers.
- Highly automated and capital-light business model, based on 100% dropshipping via Service Points that connect Shopify directly to a Chinese supplier network. Orders are delivered within 10–15 days without inventory risk, capital investments, or warehouse costs.
- Fully operational and transferable system, including documented SOPs for product listings by virtual assistants, automated ChatGPT prompts for product listing, and outsourced customer service in Albania that is easily transferable to a new owner.
- Strong foundation for further growth, with immediate and cost-effective expansion opportunities into markets such as Germany, the Netherlands, and Portugal; diversification of traffic sources via Meta and TikTok heading into Q4; and full utilization of currently unused Klaviyo retention flows for an active database of 18,404 profiles.
Unique features
- Expand internationally into neighboring European markets with high purchasing power, such as Germany, the Netherlands, and Portugal, without the need to make changes to products or suppliers.
- Diversify traffic sources by launching Meta and TikTok ads before Q4 2026, thereby tapping into a new, untapped top-of-funnel audience and reducing reliance on Google.
- Optimize Klaviyo email marketing by fully implementing unused post-purchase upsell, win-back, and customer reactivation flows for the highly engaged database of 18,404 active profiles.
- Scale up the existing product curation by leveraging the established team of virtual assistants and the documented SOPs, enabling the addition of 30 to 50 new trend-driven products each day.
- Introduce new post-purchase upsells and bundling strategies to further increase the current average order value of €64.14 at virtually no additional cost.
- Strengthen customer retention and brand trust in France, Italy, and Spain by building on the exceptionally low TTM refund rate of 0.43% and robust supplier quality control.
- Maintain streamlined operations by taking over the fully operational infrastructure, including the standalone Google Ads account, the Service Points supplier network, and the transferable Albanian customer service partner.
- Legal form
- Company
- Number of employees
- 1
- Customer type
- B2C (Business to Consumer)
- Active since
- 2024
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
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