INFORMATION ALERT - For Sale: Unique hospitality and wellness concept in Brussels – High profitability (EBITDA ~60%)

Main Activity: Operation of a unique wellness and hospitality concept (Hospitality & Experience Leisure).

The company operates a unique, experience-driven, top-quality wellness concept, ideally located in the center of Brussels. Its activities are built around three complementary and highly profitable pillars:

1. Experience-oriented wellness & hospitality: offering exclusive and personalized experiences centered on a unique niche theme. Operations are fully digitized (nearly 100% direct online reservations through our own channels) and are managed on-site entirely autonomously by a trained team.
2. E-commerce & Retail (proprietary product line): The company has developed its own exclusive line of cosmetics and natural personal care products. These products are sold both on-site (additional sales during sessions) and online via the company’s own web store, which guarantees a high profit margin and strong brand loyalty.
3. Potential for franchising and licensing: The concept, standardized operating procedures (SOPs), and trademark rights are structured in such a way that they can be immediately replicated in other national and international cities through a franchise or licensing model.

1. Immediate optimization of capacity and operating hours The excellent current results and the exceptional EBITDA margin are achieved within the framework of the current operating hours. A buyer can immediately increase revenue and profit—without major investments—by strategically extending operating hours (for example, by adding early morning sessions or additional operating days). Furthermore, the implementation of dynamic pricing (yield management) during peak hours—similar to the hotel industry—provides an immediate boost to profitability.

2. National and International Expansion (Franchises & Licenses) The concept has been optimized, digitized, and documented down to the smallest details in recent years, with clear standard operating procedures (SOPs). The unique brand identity and business model are ideally suited for rapid rollout via a franchise or licensing system in other major (tourist) cities in Belgium and abroad.

3. Development of an In-House Cosmetics Line The company already has a developed, exclusive range of natural skincare products. Currently, these products are primarily sold as complementary items on-site and through the online store. There is enormous untapped potential in expanding B2B distribution (sales to other wellness centers, concept stores, or specialized retail chains) and in actively marketing the e-commerce channel.

4. Expansion of B2B Packages and Corporate Events Due to its strategic location in a major economic and political hub (Brussels), there is significant, as-yet-unsaturated demand for unique team-building activities, corporate gifts, and professional events. Actively offering corporate packages and exclusive private options presents a direct opportunity for volume growth on weekdays.

5. Continuing digitization and automated marketing Although the influx of customers via search engine optimization (SEO) is already exceptionally high, a targeted use of paid advertising campaigns (Meta, Google Ads), targeting specific streams of international tourists or people looking for unique gifts, could bring the occupancy rate even closer to 100%.