Flemish real estate platform with 1,590+ users, 100 new properties per month, and strong growth potential

In the spotlight Sole proprietorship Other

Asking price €295,000.00

For sale: an operational Flemish real estate platform that helps private owners sell and rent out their properties on their own.

Since its launch in January 2026, the platform has built a strong digital presence, with more than 1,590 registered users, including over 880 active and former sellers.

The platform combines an accessible self-sale model with multiple proven revenue streams. During peak months, it attracted nearly 100,000 visitors and generated more than €10,000 in monthly revenue.

Strong user base and commercial growth

On average, the platform generates approximately 100 new real estate listings and 240 inquiries from prospective buyers per month. This influx provides a valuable foundation for further commercial development.

In addition, the platform features:

A Facebook group with more than 10,000 members.
A Facebook page with over 2,000 followers.
Historical peaks of up to 1 million views per month on social media.
Organic traffic via search engines, social media, and word of mouth.
National press coverage and growing brand awareness.

The combination of an existing real estate portfolio, direct contacts with private sellers, and concrete interest from prospective buyers offers interesting opportunities for further growth.

Proven revenue model with multiple sources of income

The platform has an operational revenue model with various complementary activities:

Marketing packages, premium listings, and advertising opportunities.
Personalized sales guidance and coaching.
Additional services such as real estate photography, property certifications, and sales support.
B2B opportunities through advertising, partnerships, and commercial referrals.

Thanks to the existing technological infrastructure, automation, and collaboration with external service providers, the platform can be operated efficiently without fixed personnel costs.

Particularly attractive to strategic acquirers

For real estate groups, broker networks, real estate portals, financial institutions, and other service providers, this acquisition offers significant strategic potential.

The platform reaches private sellers and buyers early in their real estate journey. This creates opportunities for additional services, voluntary referrals, lead generation, and commercial partnerships, all in compliance with applicable privacy regulations.

A strategic acquirer can leverage the existing technology, brand recognition, and user base to strengthen its market position and develop new commercial activities.

Scalable concept with opportunities for international expansion

Current operations are focused on Flanders. In addition, preparations have been made for expansion into Wallonia, the Netherlands, and international markets.

The existing infrastructure offers opportunities for further geographic growth, expansion of the service offering, and development of additional revenue models.

Acquisition Details

Legal structure: asset acquisition from an existing BV; no transfer of shares.
Operational since: January 2026.
Customer type: B2C, with additional B2B opportunities.
Staff: no permanent employees; collaboration with freelancers and external service providers.

What does the acquisition entail?

The acquisition includes the domain names—including those intended for further international expansion—the website, source code, brand identity, SEO content, existing digital channels (including the Facebook group and Facebook page), and the user database, to the extent that it is legally transferable.

Reason for sale

The founder wishes to focus more on other professional activities within the real estate sector.

The platform is being offered as an operating business with existing revenue, an established user base, and significant commercial growth potential.

Additional financial and operational information is available to serious prospective buyers following an initial meeting and the signing of a confidentiality agreement.

The platform allows individuals to list their homes for sale for free and generates revenue from:

Platform revenue: marketing packages that increase an ad’s reach, and advertising space for advertisers on the website, in newsletters, and on social media
Additional services: personalized guidance and coaching throughout the entire sales process, from initial consultation to the closing

Prospective buyers create search alerts and are kept informed of new listings. Approximately 100 new properties are added each month. Traffic is largely organic, coming from the platform’s own social media community, SEO, and word of mouth, without paid advertising.

International rollout: versions for Wallonia, the Netherlands, and an international version are ready. An acquirer can immediately tap into new markets.
Lead generation: About 1,200 sellers join the platform each year, often early in their sales journey. For real estate agencies, banks, insurers, and other partners in the real estate chain, this is a valuable source of clients.
Increased revenue from consulting services: The demand for personalized assistance with selling one’s own property is growing, and these services can be marketed much more actively.
More advertisers: With our current reach, there is room for long-term partnerships with appraisers, photographers, notaries, banks, and insurers.
Professional subscriptions: additional revenue through paid subscription plans for professional service providers.

Unique features

Peaks of nearly 100,000 visitors per month
More than €10,000 in revenue during peak months
About 100 new buildings per month
Facebook group with 10,000+ members and a page with 2,000+ followers
Peaks of 1 million views on social media per month
Growth Without Paid Ads
Versions for Wallonia, the Netherlands, and international markets are ready
Strong lead value for real estate, banks, and insurers
Support Available After Acquisition

Legal form: Sole proprietorship
Number of employees: 1
Customer type: B2B (Business to Business), B2C (Business to Consumer)
Active since: 2025
Real estate included: No
Translated from: Dutch
Disclaimer: Takeover market is not responsible for the content. Please check for accuracy and completeness.

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