Acquisition of business: company specializing in menu folders

This home & lifestyle e-commerce company was launched in 2023 and offers a wide range of practical lifestyle products in the categories of home, garden, fitness, and daily necessities. It operates via an asset-light dropshipping model.With a diversified product catalog and strong average order value, the company has built consistent customer demand, supported by healthy net margins and an efficient operational structure. The company benefits from scalable paid marketing channels, strong unit economics, and repeat customer behavior—positioning it as an attractive acquisition opportunity within the home & living e-commerce sector. At a glanceBusiness model: Direct-to-Consumer (Dropshipping)Founded: May 2023TTM Revenue: €980 ,835TTM Net Profit: €202,715Average Order Value (AOV): €108.53Total Number of Customers: 30,000+Lifetime Revenue: €2.5MMarket Position: Mid-market home & living e-commerce company offering a wide range of practical lifestyle products through an asset-light operating model What makes this company special?Strong revenue with high average order valueSince its launch in May 2023, the company has achieved more than €2.5M in total revenue, supported by a remarkably high average order value of €108.53. This indicates a strong product-market fit and a high willingness of customers to spend, which sets the brand apart from typical low-ticket dropshipping stores.Large and Validated Customer BaseWith over 30,000 customers, the brand demonstrates proven demand at scale. This substantial customer base provides validation, social proof, and significant growth opportunities through retention strategies.Lean and Fully Dropshipping ModelThe company operates entirely through dropshipping, ensuring low fixed costs and no inventory risk. This structure allows for flexible scalability, efficient cash flow management, and a smooth transfer to a new owner.Proven Sales Traction in a Short TimeDespite its relatively young age, the company has achieved significant sales volume in less than two years. This underscores effective product selection, pricing strategy, and execution. The rapid growth trajectory suggests further growth potential with optimized marketing and operational improvements.Clear Scalability for the New OwnerWith a solid foundation, the company offers clear expansion opportunities through diversification of marketing channels, CRO improvements, brand optimization, and backend optimization—making it highly suitable for an operator or portfolio investor looking to further scale an already validated business.

This is a comfort-focused e-commerce brand operating in the rapidly growing global market for cuddly toys and plush toys. Launched in January 2024, the brand focuses on soft, high-quality plush products designed for gifts, emotional comfort, and everyday enjoyment. With a product range centered on cute, collectible designs and strong consumer appeal, the company has built consistent demand in key markets, supported by attractive margins and an efficient operating model. The brand benefits from scalable digital marketing channels, repeat purchases, and a broad target audience—positioning it as an attractive acquisition opportunity within the toy and gift category. At a glance Platform: ShopifyBusiness model: Direct-to-Consumer (dropshipping)Founded: January 2024TTM revenue: €216,764TTM net profit: €50,589Average order value (AOV): €42.87Customer rating: 4.43 stars on Judge.meMarket position: Mid-market DTC plush toy brand focused on non-licensed, trend-driven products with broad gift appeal What makes this company stand outAccessible, emotion-driven product lineThe company offers affordable, comfort-focused plush toys that capitalize on giftability, emotional value, and current trends. The range encourages impulse and gift purchases, ensuring consistent demand without reliance on high-ticket items.Clear and focused brand positioningThe brand positions itself around softness, comfort, and playful aesthetics, which appeals to a broad target group, including gift givers, teenagers, and young adults. This clear positioning makes marketing efficient and scalable.Proven demand in a growing categorySince its launch in early 2024, the company has achieved demonstrable revenue traction, indicating an early product-market fit within the global plush toy and gift market — a category with strong seasonal peaks and sustained consumer demand.Positive customer feedbackWith a 4.43-star rating on Judge.me, the company reflects positive customer satisfaction with regard to product quality and shopping experience, which supports conversion and trust.Efficient and scalable operating modelThe operation is entirely based on a dropshipping model, keeping fixed costs low and allowing marketing to be scaled up without inventory risk.Clear growth potential in marketingCustomer acquisition is currently driven primarily through Google Ads, which offers scope for further diversification into additional paid and organic channels such as Meta, TikTok, influencer marketing, email marketing, and marketplaces. 

Succesvolle en gevestigde ambachtelijke beenhouwerij met aanvullende groente- en fruitwinkel, actief in een lokale gemeenschap met een sterke reputatie inzake kwaliteit en vakmanschap. De onderneming kent een lange historiek en geniet een trouwe particuliere klantenbasis.