Profitable Home & Lifestyle Brand

This is a comfort-focused e-commerce brand operating in the rapidly growing global market for cuddly toys and plush toys. Launched in January 2024, the brand focuses on soft, high-quality plush products designed for gifts, emotional comfort, and everyday enjoyment. With a product range centered on cute, collectible designs and strong consumer appeal, the company has built consistent demand in key markets, supported by attractive margins and an efficient operating model. The brand benefits from scalable digital marketing channels, repeat purchases, and a broad target audience—positioning it as an attractive acquisition opportunity within the toy and gift category. At a glance Platform: ShopifyBusiness model: Direct-to-Consumer (dropshipping)Founded: January 2024TTM revenue: €216,764TTM net profit: €50,589Average order value (AOV): €42.87Customer rating: 4.43 stars on Judge.meMarket position: Mid-market DTC plush toy brand focused on non-licensed, trend-driven products with broad gift appeal What makes this company stand outAccessible, emotion-driven product lineThe company offers affordable, comfort-focused plush toys that capitalize on giftability, emotional value, and current trends. The range encourages impulse and gift purchases, ensuring consistent demand without reliance on high-ticket items.Clear and focused brand positioningThe brand positions itself around softness, comfort, and playful aesthetics, which appeals to a broad target group, including gift givers, teenagers, and young adults. This clear positioning makes marketing efficient and scalable.Proven demand in a growing categorySince its launch in early 2024, the company has achieved demonstrable revenue traction, indicating an early product-market fit within the global plush toy and gift market — a category with strong seasonal peaks and sustained consumer demand.Positive customer feedbackWith a 4.43-star rating on Judge.me, the company reflects positive customer satisfaction with regard to product quality and shopping experience, which supports conversion and trust.Efficient and scalable operating modelThe operation is entirely based on a dropshipping model, keeping fixed costs low and allowing marketing to be scaled up without inventory risk.Clear growth potential in marketingCustomer acquisition is currently driven primarily through Google Ads, which offers scope for further diversification into additional paid and organic channels such as Meta, TikTok, influencer marketing, email marketing, and marketplaces. 

Succesvolle en gevestigde ambachtelijke beenhouwerij met aanvullende groente- en fruitwinkel, actief in een lokale gemeenschap met een sterke reputatie inzake kwaliteit en vakmanschap. De onderneming kent een lange historiek en geniet een trouwe particuliere klantenbasis.

For an internationally strong fashion concept, we are looking for someone who wants to help build a proven and professional retail story.The brand is known for its timeless, accessible fashion for women, men, and families, with a clear focus on quality, wearability, and recognizable style. Thanks to this broad positioning, the concept appeals to a large and loyal audience, ensuring stable visitor numbers and repeat purchases.As a franchisee, you will enter a professional retail model with clear guidelines, strong collections, and tailored support. The franchisor will guide you both during the start-up and in day-to-day operations, with a focus on the shopping experience, commercial performance, and long-term growth.What you can expect:✅ An internationally renowned fashion brand with a strong market position✅ A proven franchise formula with years of retail experience✅ Support with collection development, visual merchandising, and marketing✅ Central purchasing and efficient logistics organization✅ A concept that is suitable for both starters and experienced retailersFranchisee profile:✅ Affinity with fashion and customer experience✅ Interest in retail and people management✅ Willing to be actively involved in store operations✅ Entrepreneurial, reliable, and commercially minded