Profitable stuffed animal e-commerce brand for sale
Financial data
This is a comfort-focused e-commerce brand operating in the rapidly growing global market for cuddly toys and plush toys. Launched in January 2024, the brand focuses on soft, high-quality plush products designed for gifts, emotional comfort, and everyday enjoyment.
With a product range centered on cute, collectible designs and strong consumer appeal, the company has built consistent demand in key markets, supported by attractive margins and an efficient operating model. The brand benefits from scalable digital marketing channels, repeat purchases, and a broad target audience—positioning it as an attractive acquisition opportunity within the toy and gift category.
At a glance
Platform: Shopify
Business model: Direct-to-Consumer (dropshipping)
Founded: January 2024
TTM revenue: €216,764
TTM net profit: €50,589
Average order value (AOV): €42.87
Customer rating: 4.43 stars on Judge.me
Market position: Mid-market DTC plush toy brand focused on non-licensed, trend-driven products with broad gift appeal
What makes this company stand out
Accessible, emotion-driven product line
The company offers affordable, comfort-focused plush toys that capitalize on giftability, emotional value, and current trends. The range encourages impulse and gift purchases, ensuring consistent demand without reliance on high-ticket items.
Clear and focused brand positioning
The brand positions itself around softness, comfort, and playful aesthetics, which appeals to a broad target group, including gift givers, teenagers, and young adults. This clear positioning makes marketing efficient and scalable.
Proven demand in a growing category
Since its launch in early 2024, the company has achieved demonstrable revenue traction, indicating an early product-market fit within the global plush toy and gift market — a category with strong seasonal peaks and sustained consumer demand.
Positive customer feedback
With a 4.43-star rating on Judge.me, the company reflects positive customer satisfaction with regard to product quality and shopping experience, which supports conversion and trust.
Efficient and scalable operating model
The operation is entirely based on a dropshipping model, keeping fixed costs low and allowing marketing to be scaled up without inventory risk.
Clear growth potential in marketing
Customer acquisition is currently driven primarily through Google Ads, which offers scope for further diversification into additional paid and organic channels such as Meta, TikTok, influencer marketing, email marketing, and marketplaces.
- Customer service
- Order and logistics coordination
- Supplier management
- Marketing and advertising management
- Website and CRO optimization
- Financial monitoring
- €306K+ in lifetime revenue
- €216,764 TTM revenue
- €42.87 average order value (AOV)
- Positive customer reviews
- Clear, comfort-focused brand positioning with broad demographic appeal
- Active in the growing global market for plush toys and gifts
- Lean, fully dropshipping-based operating model with limited fixed costs and high scalability
- Significant growth potential through channel expansion, SKU development, and lifecycle marketing
Unique features
- Diversifying marketing channels
- Improving conversion rate optimization (CRO)
- Expanding the product range
- Strengthening lifecycle marketing
- Scaling up internationally
- Leveraging content and social media
- Expanding distribution channels
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2024
- Real estate included
- Yes
- Translated from
- Dutch
- Disclaimer
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