Sale of an artisanal organic soap factory
Financial data
Les Savons de la Couronne is a Belgian artisanal soap manufacturer that has been in business since 2014 and specializes in organic, cold-processed, palm oil-free soap with added fats, as well as a range of solid and oil-based cosmetic products. It is one of the oldest Belgian organic cosmetics brands still in operation, and one of only two personal care companies in Belgium to hold the Nature & Progrès label.
What is being offered here is not a project that still needs to be set up, but an already established brand: an identity, a formulated and produced product line, a trilingual e-commerce website, about thirty articles with content, a network of approximately fifty resellers, and access to the country’s leading organic wholesaler.
What makes this acquisition attractive
• A rare certification. One of only two personal care brands in Belgium with the Nature & Progrès certification, a difficult-to-obtain certification recognized by professionals in the organic sector.
• A brand that’s already well-known. On the market for over ten years, it’s an established name with a story to tell.
• Existing distribution channels. Approximately fifty resellers and access to the country’s largest organic wholesaler.
• Everything is ready to get started. A trilingual online store, recipes, materials, and content: enough to start producing and selling from the very first month.
• Potential that has never been fully realized. No salespeople, no advertising budget, and growth based solely on word of mouth. The growth potential remains entirely intact.
• A brand that has been successful before. It’s currently operating at half capacity and is ready to be relaunched.
Who is this for?
Various profiles can benefit from this: an already active soap maker or artisan cosmetics maker looking to expand their product line and network; an existing player in the organic sector (boutique, concept store, delicatessen) seeking to add their own brand; a project developer who would rather take over a solid foundation than start from scratch. The list is not exhaustive: the brand may also be suitable for those who want to diversify or add a credible organic venture to their portfolio.
- Production of artisanal cosmetic products (soap, deodorants, body balms, beard oils...)
- Development of new formulas and concepts
- B2B sales (brick-and-mortar stores, wholesale)
- Sales to consumers (e-commerce, markets, and trade shows)
The company's growth was achieved solely through word-of-mouth: there was never
a dedicated salesperson, nor was there ever an advertising budget. The growth factors listed below are
therefore largely still intact.
Sales
• Expansion of the number of sales locations, revival of artisanal markets.
• Expansion of the range of gift sets and offerings for businesses / corporate gifts.
• Partnerships with vacation rentals, hotels, spas, and bed-and-breakfasts.
Product
• New scents, seasonal editions, and themed sets.
• Zero-waste accessories, fragrance-free product line, complementary products for the bath, personal care, and
home.
Digital
• SEO optimization of the website, email campaigns, social media, targeted local ads.
• Improving product pages and creating content focused on artisanal products and zero-waste
waste.
B2B
• Specialized retailers, organic stores, concept stores, delicatessens, bulk stores.
• Corporate gift packages and local partnerships.
Unique features
- Ready-to-eat products, clearly positioned as natural and artisanal
- Types of soap that are easy for consumers to understand.
- Available for purchase online, in stores, at the market, or in gift sets.
- Expandable product range: gift sets, seasonal collections, zero-waste accessories, local partnerships.
- Legal form
- Sole proprietorship
- Number of employees
- 1
- Customer type
- B2B (Business to Business), B2C (Business to Consumer)
- Active since
- 2014
- Real estate included
- No
- Translated from
- Frans
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
