Highly profitable decorative plaster brand for water environments and swimming pools
Financial data
Fully developed, highly profitable design brand in decorative plaster, specifically engineered for wet environments: swimming pools, wellness and bathrooms. Four years young, internationally active, grown without a single euro of marketing budget — and scalable without a large team. The founders are selling because other ventures demand their attention: this brand deserves someone who goes all in. Full or partial acquisition possible; the founders remain available as strategic advisors.
The product is a seamless, waterproof design mortar, specifically developed for wet environments — swimming pools, wellness and bathrooms — and also widely applicable to furniture, outdoor tables, floors and walls, indoors and outdoors. Where classic micro-mortars look great in brochures but fail in wet applications, this product was built to excel exactly there.
The brand was developed four years ago within a group with multiple activities, but never received the priority it deserves — and still grew into an internationally active brand on its own strength. The founders are selling with a heavy heart: other ventures demand their attention today. It is time to give this brand its own identity, with someone who gives it the full attention and love such a beautiful product deserves.
Both a full and a partial (majority) acquisition are possible. The founders are willing and able to stay involved as strategic advisors after the acquisition — knowledge and network remain on board.
The core of the business is the sale of material to professional applicators and distributors at home and abroad, complemented by in-house installation:
• Own, protected brand with a fully developed product range and brand identity
• Production fully outsourced to a trusted manufacturer that can handle any growth in volume — no own production facility required
• Complete procedures in place: technical file, application guidelines and quality approach
• Training program for applicators ready to go — new partners are operational quickly
• Positioned in the high-end segment, in a niche with large, often sleek surfaces, high visual impact and recurring demand — commercially very attractive for applicators
• Team of experienced applicators available — installation was done fully in-house in the early years (very profitable) and today runs partly through a network of applicators
Key figures: total revenue € 745,000 per year, of which € 248,000 material (gross margin ±60% — the core and scalable part) and approx. € 497,000 installation (to be continued with the available installation team, or not — the buyer's choice). On material alone, the business is already highly attractive. Detailed figures are shared after a first meeting and a non-disclosure agreement; an information memorandum is available for candidate buyers.
Growth to date was achieved without any advertising or marketing budget — the commercial potential remains largely untapped:
• Scaling has been tested: Google and social media campaigns achieved a very high return — the playbook is ready, the budget was simply never fully deployed
• Geographic expansion: the model of selective partners per country is proven and repeatable
• 60% gross margin creates a lot of possibilities
• Broadening of applications: bathrooms, furniture, outdoor tables, floors — segments barely actively addressed today
• Scalable without a large team: the manufacturer can follow any growth, installation and sales run through partners — growth does not require a large organization
With the right commercially driven entrepreneur with technical affinity — or a player in building materials, finishing or pool/wellness equipment looking to add a proprietary design brand to their portfolio — the potential is enormous. Someone needs to grab this and give it the attention it deserves.
- Legal form
- Company
- Number of employees
- 2
- Customer type
- B2B (Business to Business), B2C (Business to Consumer)
- Active since
- 2021
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
- Takeover market is not responsible for the content. Please check for accuracy and completeness.
