Specialized retail and e-commerce company (OKT)

Business & Positioning

The company has a strong market position in both retail and e-commerce, boasts a loyal customer base and an extensive supplier network, and offers significant growth potential

Belgian niche online store with a loyal customer base in Belgium and a growing presence in Europe

The company combines:

- A 400-square-meter brick-and-mortar store , consisting of two floors

- Two complementary online stores, each with its own market position, target audience, and growth potential, ensuring a diversified revenue base and limited dependence on a single product category.

ONLINE STORE 1 – LINGERIE, NIGHTWEAR & PLUS SIZES

Leading Belgian niche online store with over 50 years of experience and a strong market position in lingerie, plus sizes, and nightwear. Thanks to an extensive brand selection, specialized expertise, and a large in-house inventory, the online store has built a loyal customer base in Belgium and beyond.

• Approximately 3,000 SKUs
• Active since 1973
• Sales in Belgium and throughout Europe
• Strong position in lingerie & special sizes
• Focus on nightwear, loungewear, swimwear, underwear, and legwear
• Large inventory from our own stock

Strengths

✅ Over 50 years of expertise and market knowledge

✅ Large inventory available for immediate delivery from our own stock

✅ Strong brand portfolio featuring top international brands

✅ Personalized customer service and expert advice

✅ Clear positioning within a profitable niche market

Brand selection (selection)

Anita, Calvin Klein, Elomi, Fantasie, Freya, Janira, Kunert, Love Stories, Mey, Schiesser, Sloggi, Snurk, Sunflair, Tommy Hilfiger, Triumph, Wacoal, Wavebreaker, Woody, and many others.

WEBSHOP 2 – OFFICE & FACILITY PRODUCTS

Complementary e-commerce business focused on the B2B and B2C markets, featuring over 25,000 products and an efficient dropshipping model. The webshop combines a wide product range with minimal inventory requirements, enabling further growth without significant additional investment.

• Over 25,000 product listings
• Deliveries to businesses and individuals
• Focus on office, school, and facility supplies
• Scalable model with limited capital requirements
• Attractive growth potential within the B2B market

BRICK-AND-MORTAR STORE (400 m² – 2 FLOORS)

Well-established physical store with an excellent local reputation and a broad customer base. The combination of daily foot traffic, specialized departments, and strong trend-sensitive product categories ensures a stable revenue base and significant synergies with online operations.

Ground Floor – Traffic & Impulse Purchases

A varied assortment that ensures a continuous flow of customers and high visit frequency:

• Gift items and gadgets
• Toys and collectibles
• Office and school supplies
• Daily and weekly newspapers
• Lottery and games of chance
• Tobacco products
• Gift cards
• Extensive selection of greeting cards
• Official Pokémon dealer

The store is known for its ability to quickly respond to new consumer and collector trends such as Pokémon, Diddl, K-pop, Bluey, and other popular licenses. This consistently attracts a new and younger target audience and keeps the product range current and distinctive.

Upper Floor – Specialized Fashion Department

Fully stocked specialty store with over 50 years of expertise in:

• Lingerie
• Plus sizes
• Nightwear
• Underwear
• Swimwear
• Legwear

The department enjoys a strong reputation thanks to specialized advice, an extensive brand selection, and a clear positioning within a profitable niche market where expertise and personal service are central.

Competitive advantages

✅ Unique combination of retail + e-commerce
✅ Strong supplier network (domestic and international)
✅ Direct sourcing & fast product launches
✅ Competitive advantage in product range and pricing
✅ Proven traffic drivers (Pokémon, games of chance, strong brands)

✅ 50 years of history

✅ Huge inventory

✅ Lotteries and media coverage drive high daily traffic

Growth & future potential

• Further expansion of marketplaces such as Amazon, Bol, About You, etc.
• International expansion of the online stores
• Growth of B2B activities in office and facility products
• Further development of omnichannel sales
• Expansion of social commerce and TikTok Shop
• Additional economies of scale through existing infrastructure and supplier network

Key Financial Data

Revenue: € 1,600,000 
EBITDA: approx. €90,000 (after market-rate compensation for the manager)
Debt position: No bank loans or financing
Inventory value ( snapshot): €335,000 – Included in the purchase price

Type of acquisition: Transfer of shares

Purchase price : €775,000

✅ Strong financial foundation

✅ Debt-free company

✅ Transfer of shares

✅ Inventory valued at approximately €335,000 is included
✅ Financially sound structure

✅ Healthy cash flow
✅ Transparent financials & accounting

✅ Business in operation since 1973

✅ Over 50 years of continuity

📩 Interested?
 

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2. Why are you interested in acquiring this company?
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