Premium beer concept with existing travel retail sales – BUSINESS FOR SALE
Financial data
A fully developed premium beer concept with existing commercial operations
United Beers is a fully operational and commercially validated premium Belgian beer concept with existing sales through Lagardère Travel Retail Belgium.
The business assets include not only the existing beer portfolio and commercial operations, but also the “United Beers” trade name and the associated commercial identity. This gives the acquirer the opportunity to continue operating an already established concept under the same name and to further expand it commercially.
Why this business is attractive:
- An existing and transferable trade name—“United Beers”—is transferred along with the business assets.
- Proven commercial activity and profitable concept
- Existing partnership with Lagardère Travel Retail Belgium, with sales through the Belgian travel retail channel, including international airports and TGV stations
- A premium beer concept with a strong Belgian identity
- A portfolio featuring several internationally recognized beer brands
- Fully developed branding, packaging, and commercial positioning
- Existing market validation: the buyer does not have to start from scratch
- Includes furniture, trade show materials, promotional materials, and advertising materials
A proven concept with room for growth
The greatest opportunity does not necessarily lie in simply continuing the current operations, but rather in scaling up a concept that has already proven its commercial viability.
Possible avenues for growth include:
- Further expansion within travel retail
- Additional partnerships with retailers and distributors
- Expansion to tourist retail locations in Brussels, Bruges, and along the Belgian coast, among other places
- Further national distribution
- International rollout of the concept
For a company already active in brewing, beer distribution, retail, or travel retail , United Beers can be an interesting strategic addition.
Why is United Beers being sold?
United Beers was built on a strong focus on creation, branding, product selection, and concept development.
Today, the key foundations have been laid: the product range has been developed, the commercial positioning is in place, the concept has been validated in the market, and existing distribution channels are in place.
The next phase of growth primarily requires commercial scale, distribution, and further expansion.
That is why the business assets of the entire product range are being offered to an entrepreneur or company capable of realizing this next phase of growth.
Asking price for the business: €80,000
The asking price does not include the existing inventory of beer and packaging materials. These will be purchased separately via invoice.
The asking price includes, among other things:
-The trade name “United Beers”
- The fully developed United Beers concept
- The product range and its associated commercial positioning
- Branding and packaging concepts
- Existing commercial channels and partnerships
- Furniture, trade show and presentation materials, and promotional materials
A concept ready for the next step
- The groundwork has been laid
- The channels have been opened
- The concept has been validated
- The next step is scaling up
This feels like the right time to pass United Beers on to an entrepreneur or company that wants to build on the existing foundations and take the concept to the next level.
Interested?
Does United Beers fit within your business activities, or do you see a strategic opportunity?
Send us a contact request to schedule a confidential exploratory conversation.
United Beers BV is a Belgian developer and marketer of premium beer concepts and gift sets, based in Evergem and founded in mid-2023.
The company develops distinctive beer concepts that translate the international reputation of Belgian beer culture into attractive premium products for the consumer and travel retail markets.
United Beers handles concept development, brand positioning, product selection, packaging, and commercial expansion. Production takes place at a specialized contract brewery, giving the company a capital-efficient and scalable business model without the need for its own brewing infrastructure.
A major success has been the development of a premium gift set featuring Belgian abbey beers, which is currently sold at international airports and TGV stations in Belgium.
The company combines Belgian beer expertise, premium branding, and access to a distribution channel that is difficult to enter.
Investment Case
- Proven commercial traction since its founding, with revenue growth
- A structurally profitable business model
- Production via a specialized contract brewery
- Strong Belgian heritage, coupled with the global reputation of Belgian beers
- Premium positioning with potential for attractive margins
- Proven travel retail channel through international airports and TGV stations
- Limited operational complexity, making the business relatively easy to scale
- Existing brands, packaging concepts, and commercial infrastructure can be immediately continued by the acquirer
- Export potential thanks to the strong international reputation of Belgian beers
- Attractive as a strategic expansion for a brewery, beer company, distributor, wholesaler, or beverage retailer
Unique features
- Proven concept with an established distribution network; scalable and capital-efficient business model; strong brand identity + trademark registration; premium, distinctive, and commercially strong sales concept
- Location
- Evergem, Oost-Vlaanderen
- Legal form
- Company
- Customer type
- B2B (Business to Business), B2C (Business to Consumer)
- Active since
- 2023
- Real estate included
- No
- Translated from
- Dutch
- Disclaimer
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