Successful 1.5-year-old e-commerce business - Living, Beauty & More

Asking price €44,000.00

Financial data

Turnover / Revenue €192,000.00
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) €28,000.00
Profit margin +/- 14%

Founded in January 2024, the company has grown into a profitable, performance e-commerce brand that focuses on trending products within home, garden, beauty and health. The store searches daily for the latest and most useful products combined with attractive discounts. Built on a strong foundation of data-driven marketing and operational efficiency, the brand has demonstrated consistent revenue growth, healthy profit margins and clear scalability.

The company operates on a dropshipping model and holds no inventory, allowing easy experimentation with new products and minimizing warehouse costs. Customers place orders and pay directly, while suppliers ship products directly to them. The company achieved TTM sales of €192K and total sales of €293K, with a TTM net profit of €28K and an average order value of €34. It serves 8.3K customers and has an email list with 7.1K subscribers. With a proven advertising channel via Pinterest and streamlined operations, this company is well positioned for further growth in trending products within home, garden, beauty and health.

Company Overview:

  • Founding year: January 2024
  • Total revenue: €293K
  • TTM net sales: €192K
  • TTM net profit: €28K
  • Profit margin: 14%
  • Business model: Dropshipping
  • Platform: Shopify

Growth highlights

Profitable & Efficient: Since launch, the company has maintained strong margins and consistent profitability through a focused B2C dropshipping model. The store targets retail customers looking for the latest trending products within home, garden, beauty and health.

Scalable Fulfillment Model: The company operates entirely through dropshipping, which means no inventory is held. Orders are processed and shipped directly from suppliers, providing low overhead, flexibility and easy scalability without warehouse or logistical complexity.

Engaged, Targeted Audience: The company serves a growing B2C customer base looking for affordable, useful and trending products within home, garden, beauty and health. Currently, the company has over 8.3K customers.

Diversified, Proven Marketing Stack: Customer acquisition is powered by Pinterest Ads, while customer retention is supported by targeted email marketing. Bundle offers and carefully curated product selections help increase average order value and encourage long-term customer relationships.

Ad Efficiency & ROAS
The brand shows strong ad efficiency, with a 2.46 ROAS through Pinterest Ads, combined with a net profit margin of 14%. This indicates a solid and scalable marketing machine. With a proven paid channel already active and room for optimization through creative testing and larger budgets, there is clear potential to further increase ROAS and drive growth.

Built to Scale
This is a unique opportunity to acquire a profitable e-commerce store with streamlined operations, strong margins and a growing digital presence. With a loyal B2C customer base, efficient dropshipping fulfillment and a proven business model, this company is well positioned for the next phase of growth in trending products within home, garden, beauty and health.

Built on a carefully curated selection of trending products within home, garden, beauty and health, the foundation provides the perfect platform for a buyer looking to further scale the business through new product lines, increased market coverage or strengthened marketing efforts.

A dedicated Marketing Manager & E-Commerce Manager can stay on for the new owner if desired.

Main daily operations

  • Customer service
  • Order fulfillment
  • Integrating new articles
  • Finance

Opportunities for a new owner

  • Increase marketing budgets
  • Expand marketing channels
  • Add new product lines
  • Expand sales channels
  • Start affiliate marketing
  • Expand target market (worldwide)
  • And much more!

Unique features

  • Paid advertisements
  • Dedicated team can stay on (Operations & Marketing)
  • Experience and presence in the niche
  • Little time commitment required
  • Growing niche
  • Hot pixel with lots of data
  • Healthy profits
  • Untouched & undiscovered markets
  • Loyal customers
Location
, ,
Legal form
Company
Number of employees
2
Customer type
B2C (Business to Consumer)
Active since
2024
Real estate included
Yes
Translated from
Dutch
Disclaimer
Takeover market is not responsible for the content. Please check for accuracy and completeness.

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Unique E-commerce acquisition (garden retail)
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An established E-commerce player in the green sector is looking for a new owner. The current owner has brought the company to a point of operational efficiency after 30 years. A strategic successor is now sought whose e-commerce and marketplace expertise can optimally capitalize on this strong foundation to usher in the next, profitable scalability phase. The webshop has been operating for 13 years in a high-growth niche with a loyal customer base, a streamlined ordering process and clear growth opportunities. The business runs fully online on evolutionary E-commerce platform Shopware 6 (since 2023), is scalable and can be smoothly continued by both a start-up and an experienced E-commerce player. Day-to-day operations are highly automated, leaving room to focus on marketing, assortment expansion or international growth. Ideal for those who want to take over a future-oriented online business without getting stuck in an administrative merry-go-round. A solid foundation is already in place, scaling up awaits the next owner. Current owner offers a structured transfer period for knowledge sharing. Key assets of this webshop:Premium domain nameLeading SEO authority within the niche -> large share of organic trafficNo years of investment to build brand and SEO authorityHybrid inventory model for optimal scalability and margin.Automated dropshipping present (<5% on sales)Dropshipping limited to non-core assortmentScalableDirect access to online garden market due to strong brandingA-brandsInternationally active Do you want an online player with solid roots and growth potential? Given the strategic value of SEO authority, only seriously interested buyers are allowed access to the data. Contact us for the NDA.

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