Completely new webshop for plants

The company is an established specialist retailer with a strong reputation in tableware, gift items, home décor, and electrical goods.From a spacious and well-organized store environment of approximately 1,000 m², the company offers a wide and high-quality range of products aimed at private customers. The range is carefully curated and combined with personal advice and customized service.In addition to the physical store, the business has an informative website that gives customers insight into the range, promotions, and brands.Thanks to its strong local roots, years of experience, and customer-focused approach, this company is a stable retail business with further growth potential.

This is a comfort-focused e-commerce company operating in the nightwear and homewear market. Launched in 2011, it offers stylish, high-quality products designed for everyday comfort and a relaxed home lifestyle.With a product range focused on attractive designs and consistent consumer demand, the company has built a loyal customer base in key markets. Supported by strong margins, efficient operations with 3PL fulfillment, and scalable digital marketing channels, it demonstrates repeat purchases and broad demographic appeal—making it an attractive acquisition opportunity within the lifestyle and fashion e-commerce sector.At a glanceBusiness model: 3PL fulfillmentFounded: January 2011TTM revenue: €1,054,500TTM net profit: €289,000Average order value (AOV): €45.66Customer ratings: 8.9/10 stars on WebwinkelKeurMarket position: Mid-market DTC nightwear and homewear brand offering stylish, comfort-focused products for everyday use and gifts. What makes this company unique?Accessible, comfort-focused product lineThe company offers affordable and stylish nightwear and homewear, designed for everyday comfort, home use, and as gifts. The range encourages repeat purchases and impulse buys, creating consistent demand without dependence on high-ticket items.Simple and clear brand positioningThe brand is positioned around comfort, quality, and practical style. This appeals to a broad target group, including gift shoppers, young adults, and consumers focused on home comfort. This clear positioning makes marketing simple and scalable.Proven demand within a growing categorySince its launch in 2011, the company has shown stable sales growth, indicating a strong product-market fit within the nightwear and homewear segment — a category supported by repeat purchases, seasonal trends, and constant consumer demand.Positive customer feedbackThe company maintains high ratings on review platforms, indicating strong customer satisfaction with both product quality and the overall shopping experience. This supports conversion rates and strengthens buyer confidence.Lean and scalable operating modelOperations are structured around 3PL fulfillment, keeping fixed costs manageable and allowing for easy scaling of marketing and order processing.Clear marketing potentialCustomer acquisition is currently driven primarily by digital advertising, which offers opportunities for a new owner to expand into additional paid and organic channels such as Meta, TikTok, influencer collaborations, email marketing, and marketplaces.

Healthy delicatessen in Waasland. Ideal for a couple with experience in butchery, game and poultry, cheeses, prepared dishes, etc.Please respond by email to theo.daelman@telenet.be with information about yourself and your motivation.