Project Aroma The transaction involves the sale of the shares in Project Aroma.

Project Aroma is a Belgian artisanal coffee roastery that specializes in selecting and gently roasting high-quality coffee beans. The company produces coffee for both retail customers (60%) and professional clients (B2B) (40%).

The company distinguishes itself through a strong focus on quality, craftsmanship, and an attractive price-quality ratio. The product line includes various single-origin and blended coffees, which are roasted in small batches to bring out their distinctive flavors and aromas to the fullest.

In addition to roasting and selling coffee for home and office use, Project Aroma offers a complete in-store experience. Customers can discover and sample various coffees and related products on-site. 

The company has a strong market position, a loyal customer base, and a solid reputation for quality and craftsmanship. Furthermore, the combination of production, sales, and the in-store experience offers various opportunities to further expand operations.

There is clear growth potential for a new owner. Current production capacity is utilized at only about 50%, leaving room to further scale up existing operations and generate additional revenue.

The current shareholders have decided to pursue a new professional direction and therefore wish to entrust the further growth of Project Aroma to a new entrepreneur who is committed to fully realizing the company’s potential.