An established specialty store for high-quality cookware with an online store and a loyal customer base.
Financial data
Doen, the Ghent-based cooking supply store, has been a well-established name since 2010 for those who enjoy cooking with reliable, professional-grade equipment. The store stands out for its carefully curated selection of quality brands, expert personalized advice, and a loyal customer base.
The owner is looking for an enthusiastic buyer who wants to continue and further develop this well-established concept, either independently or as an extension of an existing business.
Doen specializes in selling high-quality cookware and kitchenware to home cooking enthusiasts, from novice hobby cooks to discerning home chefs.
The product range includes pots, pans, professional knives, kitchen appliances, and specialty kitchenware from renowned brands such as Demeyere, de Buyer, Staub, Kai, Global, Rösle, Robert Herder, and Gobel.
Sales take place through the brick-and-mortar store in Ghent and an existing online store. Personalized advice, product knowledge, and quality are central to our business.
The buyer can build on a reputation established since 2010, an existing customer base, a recognizable brand name, an online store, and relationships with high-quality brands.
There are several opportunities to further develop the business:
- Further growth in online sales.
- Expansion into new customer segments and business clients.
- Integration of the product range and customer base into an existing retail business.
- Continuation of the concept at a new, commercially attractive location.
The current owner is willing to transfer his knowledge and experience and to guide the buyer through the transition.
Unique features
- Powerful omnichannel model: A healthy combination of a well-located brick-and-mortar specialty store and a profitable online store, giving the business a strong market share both locally and beyond the region.
- Specialized & timeless product range: The leading authority in high-quality cookware and kitchen knives (not trend-driven gadgets), resulting in a high average receipt value and inventory that retains its value.
- Strong digital footprint: Good organic search visibility (SEO) and a valuable digital customer base (newsletter & community) that directly drive recurring online revenue.
- Location
- Gent, Oost-Vlaanderen
- Legal form
- Sole proprietorship
- Number of employees
- 2
- Customer type
- B2C (Business to Consumer)
- Active since
- 2010
- Real estate included
- No
- Translated from
- Dutch
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