Successful e-commerce company in lingerie and accessories for sale

Founded in October 2023, this company has grown into a profitable, performance e-commerce brand that specializes in personalized lingerie and underwear. The online store offers carefully selected, trend-sensitive products with strong appeal to a loyal audience. Thanks to data-driven marketing and operational efficiency, the brand has demonstrated consistent revenue growth, healthy profit margins and clear scalability.

Business Model & Operation.
The company operates on a dropshipping model and therefore maintains no inventory, allowing for easy experimentation with new products and minimal storage costs. Customers place and pay for orders directly, after which suppliers ship products directly to them.

The company has TTM revenue of €301K, total sales of €471K, and TTM net profit of €74K, with an average order value of €19. It serves more than 16,000 customers and email subscribers. With a proven advertising channel through Meta Ads and streamlined operations, the company is well positioned for further growth in the personalized lingerie and underwear market.

Company Overview

• Year of establishment: October 2023
• Total sales: €471K
• TTM sales: €301K
• TTM net profit: €74K
• Profit margin: 24%
• Business model: Dropshipping
• Platform: Shopify

Growth Highlights

Profitable & Efficient: Since launch, the company has maintained strong margins and consistent profitability through a focused B2C dropshipping model. The webshop targets retail customers seeking personalized lingerie and intimate fashion.

Scalable Fulfilment Model: The company operates entirely through dropshipping, with no inventory management. Suppliers process and ship orders directly, allowing low overhead, flexibility and easy scalability without complex logistics.

Engaged, Targeted Audience: Serves a growing B2C customer base seeking personalized lingerie and intimate apparel. The company has more than 16,000 customers and subscribers.

Diversified, Proven Marketing Stack: Customer acquisition is done through Meta Ads, while retention is supported by targeted email marketing. Bundle offers and carefully curated product selections increase average order value and encourage long-term customer relationships.

Ad Efficiency & ROAS

The brand demonstrates strong ad efficiency with an ROAS of 1.89x through Meta Ads and a net profit margin of 24% - a solid and scalable marketing engine. With a proven paid channel and room for optimization through creative testing and increased budgets, there is clear potential to further increase ROAS and accelerate growth.

Ready to scale up

This is a rare opportunity to acquire a profitable e-commerce store with streamlined operations, strong margins and a growing digital presence. With a loyal B2C customer base, efficient dropshipping fulfillment and a proven business model, this company is well positioned for the next phase of growth in the personalized lingerie and underwear market.

The foundation rests on a carefully selected assortment of popular lingerie and intimate apparel - the ideal platform for a buyer looking to further scale the business through new product lines, increased market penetration or enhanced marketing efforts.

A dedicated Marketing Manager and E-Commerce Manager can stay on for the new owner, if desired.